Der Motorrad-Windschutzscheiben Spezialist
MRA (mra.de) scores 75 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Automotive brands, Manufacturing brands, in the 45th percentile of 6078 Automotive brands.
MRA is a German manufacturer specializing in the development and production of high-quality windshields and windscreens for motorcycles and related vehicles. With roots in racing dating back to the 1980s, the company offers customized windshield solutions not only for motorcycles but also for sidecars, trikes, and even non-motorcycle applications such as boats and racing cars. MRA positions itself as a leading specialist in this niche, drawing on decades of racing-derived expertise to serve motorcyclists, racers, and vehicle manufacturers requiring specialized windshield solutions.
| Brand Name | MRA |
|---|---|
| Domain | mra.de |
| Industry | Automotive, Manufacturing |
| Parent Company / Owner | Hoffmann-La Roche |
| Main Competitors | Puig (80/100), Givi (84/100), National Cycle (77/100), Zero Gravity, MadStad Engineering (68/100) |
Moz Domain Authority 36/100 vs category average 39 / leader 93 - limited third-party links, so AI systems rarely encounter mentions of the brand.
MRA appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "MRA entwickelt und produziert hochwertige Windschutzscheiben für Motorräder und verwandte Fahrzeuge." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Apache, WordPress, Ghost.
Social footprint: verified profiles on Instagram, Facebook, X (Twitter), GitHub; no detected presence on YouTube, LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is MRA?", Claude could identify the brand as of October 2026. MRA is a German manufacturer based in Zusmarshausen known for aftermarket motorcycle windscreens and windshields, offering a wide range of touring, sport, and vario-touring screens for most motorcycle models. Best known for Aftermarket motorcycle windscreens and windshields.
When asked "Best brands similar to MRA?", Claude would recommend MRA as of October 2026. MRA is one of the most recognized names in motorcycle windscreen replacements, so it would naturally come up alongside brands like Givi or Puig.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
MRA's main competitors in Automotive: Puig (80/100), Givi (84/100), National Cycle (77/100), MadStad Engineering (68/100).
Sources: Brand Analyzer scan
MRA has limited AI-search visibility, scoring 36/100 on Brand Analyzer's AI visibility composite (visibility 35, trust 26, recommendation 50). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: MRA official site
MRA scores 50/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Automotive options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: MRA official site
MRA can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: MRA official site
MRA offers windshields and windscreens for motorcycles, sidecars, and trikes, as well as customized solutions for other vehicles such as boats and racing cars.
Sources: MRA official site
MRA is owned by or part of Hoffmann-La Roche. MRA operates in the Automotive category.
Sources: Wikidata
MRA is a German company that develops and manufactures high-quality windshields and windscreens for motorcycles and related vehicles, with origins in racing dating back to the 1980s.
Sources: MRA official site
MRA designs and produces specialized, custom-tailored windshields for motorcycles, as well as for sidecars, trikes, and other vehicles including non-motorcycle applications such as boats and racing cars.
Sources: MRA official site
MRA scores 36/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
MRA has a weak AI-visibility profile at 36/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (50/100) and its weakest is trust (26/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 36/100 and thin schema.org structured data. In a live check, Claude could already identify MRA from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to MRA: Moto Rivista (75/100), Wheel Pros (Moto Metal Wheels) (75/100), Mr. Lube + Tires (75/100), MotorSport Vision (MSV) (75/100).
A step up - brands to learn from: Zeekr (81/100), Yazaki (81/100).
Category leader: Electrek (96/100).
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