One certificate for every megawatt-hour
CleanCounts (mrets.org) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Energy & Utilities brands, Government brands, SaaS brands, in the 56th percentile of 2918 Energy & Utilities brands.
CleanCounts is a clean energy registry serving North America. It provides a unified platform where energy generators can register facilities and earn certificates for various clean energy attributes, while regulatory and voluntary program administrators can verify claims and enforce program rules. The platform includes built-in reporting tools. CleanCounts positions itself as the largest and most comprehensive clean energy registry in the region, supporting generators, subscribers, and program administrators within the energy, utilities, and government sectors.
| Brand Name | CleanCounts |
|---|---|
| Domain | mrets.org |
| Industry | Energy & Utilities, Government |
| Main Competitors | M-RETS (78/100), NC-RETS (North Carolina Renewable Energy Tracking System) (64/100), PJM-EIS Generation Attribute Tracking System (GATS) (64/100), WREGIS (Western Renewable Energy Generation Information System) (72/100), NEPOOL GIS (Generation Information System) (65/100), ERCOT Renewable Energy Credit Program (79/100), APX Environmental Registries (83/100), EcoRegistry (60/100) |
Moz Domain Authority 32/100 vs category average 40 / leader 92 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "North America" (Meta description too short (2 words). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on LinkedIn, X (Twitter), Instagram, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is CleanCounts?", Claude could identify the brand as of September 2026. CleanCounts is a consumer-facing brand from M-RETS (Midwest Renewable Energy Tracking System), a nonprofit that operates a renewable energy certificate (REC) tracking and registry system used across North America to verify and track renewable electricity generation. Best known for Operating a renewable energy certificate tracking registry system (M-RETS) used to verify green power claims.
When asked "Best brands similar to CleanCounts?", Claude would recommend CleanCounts as of September 2026. If someone asked about renewable energy tracking systems or REC registries, M-RETS/CleanCounts would be a relevant example alongside other North American tracking systems like WREGIS or PJM-GATS.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
CleanCounts's main competitors in Energy & Utilities: M-RETS (78/100), NC-RETS (North Carolina Renewable Energy Tracking System) (64/100), PJM-EIS Generation Attribute Tracking System (GATS) (64/100), WREGIS (Western Renewable Energy Generation Information System) (72/100), NEPOOL GIS (Generation Information System) (65/100).
Sources: Brand Analyzer scan
CleanCounts has limited AI-search visibility, scoring 26/100 on Brand Analyzer's AI visibility composite (visibility 15, trust 26, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: CleanCounts official site
CleanCounts scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Energy & Utilities options. Recommendation depends on crawlability, structured data, and category authority.
Sources: CleanCounts official site
CleanCounts can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: CleanCounts official site
CleanCounts offers a clean energy registry platform that includes facility registration for energy generators, certificate issuance for diverse clean energy types, verification tools for regulatory and voluntary program administrators, rule administration capabilities, and built-in reporting functionality.
Sources: CleanCounts official site
CleanCounts is a clean energy registry platform operating in North America. It provides infrastructure for tracking, certifying, and verifying clean energy attributes, serving as a unified system for generators, program administrators, and subscribers involved in clean energy certification.
Sources: CleanCounts official site
CleanCounts allows energy generators to register their facilities and earn certificates representing various types of clean energy attributes. It also enables regulatory bodies and voluntary program administrators to verify claims, enforce program rules, and manage compliance through built-in reporting tools, all on a single integrated platform.
Sources: CleanCounts official site
CleanCounts is used by energy generators seeking to register facilities and earn clean energy certificates, regulatory and voluntary program administrators who verify claims and enforce program rules, and subscribers who track or acquire clean energy attributes across North America.
Sources: CleanCounts official site
CleanCounts scores 26/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
CleanCounts has a weak AI-visibility profile at 26/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (45/100) and its weakest is visibility (15/100). It benefits from a Wikidata knowledge-graph entry, open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 32/100 and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify CleanCounts from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to CleanCounts: MoveEV (78/100), Mitsui & Co., Ltd. (78/100), National Storage Tank (78/100), Newberry Electric Cooperative (78/100).
A step up - brands to learn from: Wuppertal Institut für Klima, Umwelt, Energie (81/100), Worley (81/100).
Category leader: Electrek (96/100).
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