The leader in outdoor power equipment parts
GFP US (formerly MTD Parts) (mtdparts.com) scores 72 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Manufacturing brands, in the 31st percentile of 28408 E-commerce brands.
GFP US, formerly known as MTD Parts, is an e-commerce platform that sells genuine factory parts for outdoor power equipment such as mowers and trimmers. The site offers belts, blades, filters, cables and other replacement parts, supported by model-based search tools and illustrated parts diagrams. It provides free shipping on orders over $45 and targets homeowners and equipment owners seeking to repair their own outdoor power equipment using authentic manufacturer parts.
| Brand Name | GFP US (formerly MTD Parts) |
|---|---|
| Domain | mtdparts.com |
| Industry | E-commerce, Manufacturing |
| Main Competitors | RepairClinic (62/100), PartsTree (81/100), Jack's Small Engines (73/100), eReplacementParts (77/100), Sears PartsDirect (78/100) |
Moz Domain Authority 52/100 vs category average 40 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Formally MTD Parts. Shop belts, blades, filters, cables and more to repair your outdoor power equipment. Free shipping on parts orders over $45." (Meta description: 23 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 4 JSON-LD block(s), Product/Article schema, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on Facebook, Instagram; no detected presence on X (Twitter), LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
GFP US (formerly MTD Parts)'s main competitors in E-commerce: RepairClinic (62/100), PartsTree (81/100), Jack's Small Engines (73/100), eReplacementParts (77/100), Sears PartsDirect (78/100).
Sources: Brand Analyzer scan
GFP US offers a range of replacement parts for outdoor power equipment, including belts, blades, filters, and cables, along with tools for model-based part searches and illustrated parts diagrams to assist with repairs.
GFP US (formerly MTD Parts) has limited AI-search visibility, scoring 25/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 36, recommendation 57). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
GFP US sells genuine factory parts-such as belts, blades, filters, and cables-for outdoor power equipment, using model-based search tools and illustrated parts diagrams to help customers find and purchase the correct parts for repairs.
GFP US (formerly MTD Parts) scores 57/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
GFP US (formerly MTD Parts) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
GFP US is used by homeowners and equipment owners who need to repair outdoor power equipment, such as mowers and trimmers, and who are looking for genuine replacement parts to complete these repairs themselves.
GFP US is known for providing genuine factory parts for outdoor power equipment repair, along with easy-to-use model-based search tools and illustrated parts diagrams that help customers quickly identify the correct replacement parts.
GFP US (formerly MTD Parts) scores 25/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
GFP US (formerly MTD Parts) has a weak AI-visibility profile at 25/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (57/100) and its weakest is visibility (0/100). It benefits from a Moz Domain Authority of 52/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and thin schema.org structured data.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to GFP US (formerly MTD Parts): Mr. Coffee (72/100), Mozzarella Company (72/100), Muncha.com (72/100), Music Hall Audio (72/100).
A step up - brands to learn from: ZuPreem (81/100), Zulay Kitchen (81/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.