Deine DIY-Zentrale für Handarbeitsideen
myboshi (myboshi.net) scores 81 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among E-commerce brands, Fashion & Apparel brands, Other brands, in the 72nd percentile of 21844 E-commerce brands.
myboshi is a German DIY wool company headquartered in Konradsreuth (Hofer Land). It operates an online shop and blog offering wool, craft accessories, creative sets, and downloadable PDF instructions from European designers. The brand targets hobbyists interested in crocheting, knitting, and other handmade crafts, positioning itself as a central resource combining quality materials with curated, tested patterns for a creative and relaxing crafting experience.
| Brand Name | myboshi |
|---|---|
| Domain | myboshi.net |
| Industry | E-commerce, Fashion & Apparel |
| Headquarters | Konradsreuth |
| Main Competitors | Lana Grossa, Rico Design (67/100), Schachenmayr, We Are Knitters (85/100), Wool and the Gang (73/100), LoveCrafts (85/100) |
Moz Domain Authority 40/100 vs category average 42 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #347,318 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Ob Wolle, Kreativsets, Anleitungen oder Zubehör: im myboshi Onlineshop und Blog findest du alles, was das Selbermacher-Herz begehrt. Jetzt shoppen!" (Meta description: 20 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:description, og:image, og:type, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Apache.
Social footprint: verified profiles on Facebook, Instagram, YouTube, LinkedIn; no detected presence on X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is myboshi?", Claude could identify the brand as of October 2026. myboshi is a German DIY brand best known for its crochet and knitting kits, especially for making beanies, offering yarns, patterns, and accessories for hand-crafting hats and other items. Best known for DIY crochet kits for making beanie hats.
When asked "Best brands similar to myboshi?", Claude would recommend myboshi as of October 2026. It's a well-known niche brand in the crafting/yarn space, so I'd mention it if someone asked about DIY knitting or crochet kit brands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
myboshi's main competitors in E-commerce: Rico Design (67/100), We Are Knitters (85/100), Wool and the Gang (73/100), LoveCrafts (85/100).
Sources: Brand Analyzer scan
myboshi offers wool, craft accessories, creative/DIY kits, and a large marketplace of downloadable PDF instructions for crochet, knitting, and related handicrafts, created by designers from across Europe. Customers can also order materials matched specifically to chosen patterns.
Sources: myboshi official site
myboshi has limited AI-search visibility, scoring 45/100 on Brand Analyzer's AI visibility composite (visibility 26, trust 65, recommendation 56). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: myboshi official site
myboshi is headquartered in Konradsreuth. myboshi operates in the E-commerce category.
Sources: Wikidata
myboshi operates an e-commerce platform that sells wool, craft accessories, and creative kits, while also offering a large marketplace of downloadable PDF instructions created by designers from across Europe. Customers can purchase matching materials alongside the patterns they choose.
Sources: myboshi official site
myboshi scores 56/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: myboshi official site
myboshi is a German DIY wool company based in Konradsreuth, in the Hofer Land region. It runs an online shop and blog dedicated to handarbeit (handicrafts), selling wool, accessories, and creative kits alongside downloadable instructions for crochet and knitting projects.
Sources: myboshi official site
myboshi can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: myboshi official site
myboshi is used by creative hobbyists, crochet and knitting enthusiasts, and DIY lovers who are looking for inspiration, relaxation, and quality materials for their handicraft projects.
Sources: myboshi official site
myboshi is known for combining a wool and craft-supply online shop with an extensive library of downloadable crochet and knitting instructions from hundreds of European designers, allowing customers to buy patterns and matching materials together.
Sources: myboshi official site
myboshi scores 45/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
myboshi has a limited AI-visibility profile at 45/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (65/100) and its weakest is visibility (26/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #347,318 (Tranco) and a Moz Domain Authority of 40/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data. In a live check, Claude could already identify myboshi from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to myboshi: Muubs (81/100), Mute (81/100), MYDAWA (81/100), mydealz (81/100).
A step up - brands to learn from: Zoom (91/100), Zappos (91/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.