The world’s #1 nutrition tracking app
MyFitnessPal (myfitnesspal.com) earns a Brand Analyzer score of 86 out of 100, placing it in the Strong Brand tier among Technology brands. Among 9683 Technology brands analyzed, MyFitnessPal ranks in the 96th percentile (category average 69, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 80/100, Digital Presence 82/100, Visual Identity 97/100, Messaging Clarity 100/100, Trust Foundation 80/100, AI Discoverability 74/100, Brand Authority 76/100.
MyFitnessPal is a free app and website that tracks diet and exercise. Its mission is to help people reach their health, fitness, and weight goals through effortless nutrition tracking. The platform combines a macro and calorie calculator, food tracker, and fasting app in one with the largest food database and 5.5 million 5-star reviews. It is positioned as the leading nutrition tracking app trusted by over 280 million users for building lasting healthy habits. MyFitnessPal targets individuals focused on weight loss, bodybuilding, fitness, and healthier eating habits. It was founded in 2005, is headquartered in San Francisco, and is owned by Under Armour.
| Brand Name | MyFitnessPal |
|---|---|
| Domain | myfitnesspal.com |
| Industry | Technology |
| Founded | 2005 |
| Headquarters | San Francisco |
| Parent Company / Owner | Under Armour |
| Main Competitors | Fitbit (94/100), Noom, Lose It!, Cronometer (76/100), Weight Watchers |
Moz Domain Authority 85/100 vs category average 29 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
MyFitnessPal has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Reach your health, fitness & weight goals with MyFitnessPal, the #1 nutrition tracking app. Macro & calorie calculator, food tracker, and fasting app in one. Download today…" (Meta description: 27 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions ChatGPT-User - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Instagram, YouTube, LinkedIn, X (Twitter), GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
MyFitnessPal scores 63/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
MyFitnessPal has a moderate AI-visibility profile at 63/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (85/100) and its weakest is trust (44/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a Moz Domain Authority of 85/100. The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
MyFitnessPal offers a macro and calorie calculator, food tracker, and fasting app in one platform.
Sources: MyFitnessPal official site
MyFitnessPal is a free app and website that tracks diet and exercise. It is described as the #1 nutrition tracking app that combines a macro and calorie calculator, food tracker, and fasting app in one platform.
Sources: MyFitnessPal official site
MyFitnessPal helps people reach their health, fitness, and weight goals through effortless nutrition tracking. It provides a macro and calorie calculator, food tracker, and fasting app in one platform with the largest food database.
Sources: MyFitnessPal official site
MyFitnessPal's main competitors include Fitbit (94/100), Noom, Lose It!, Cronometer (76/100), Weight Watchers. These companies compete in the Technology space for similar customers, offering comparable products or services.
Sources: MyFitnessPal official site
MyFitnessPal and Fitbit are competitors in Technology. Brand Analyzer scores MyFitnessPal at 86/100 and Fitbit at 94/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: MyFitnessPal official site
MyFitnessPal is known for its largest food database, 5.5 million 5-star reviews, and being trusted by over 280 million users for building lasting healthy habits.
Sources: MyFitnessPal official site
MyFitnessPal is popular because it is positioned as the leading nutrition tracking app trusted by over 280 million users, offers the largest food database, and has 5.5 million 5-star reviews.
Sources: MyFitnessPal official site
Popular alternatives to MyFitnessPal include Fitbit (94/100), Noom, Lose It!, Cronometer (76/100), Weight Watchers. Each is an established option in the Technology space; the best fit depends on your specific needs, budget, and required features.
Sources: MyFitnessPal official site
MyFitnessPal is used by individuals focused on weight loss, bodybuilding, fitness, and building healthier eating habits.
Sources: MyFitnessPal official site
MyFitnessPal has moderate AI-search visibility, scoring 63/100 on Brand Analyzer's AI visibility composite (visibility 63, trust 44, recommendation 85). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: MyFitnessPal official site
MyFitnessPal was founded in 2005. MyFitnessPal operates in the Technology category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
MyFitnessPal is headquartered in San Francisco. MyFitnessPal operates in the Technology category.
Sources: Wikidata
MyFitnessPal scores 85/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Technology options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: MyFitnessPal official site
MyFitnessPal can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: MyFitnessPal official site
MyFitnessPal is owned by or part of Under Armour. MyFitnessPal operates in the Technology category.
Sources: Wikidata
Ranked closest to MyFitnessPal: Mediaworks (86/100), MAX (86/100), OBS (86/100), Outreach (86/100).
A step up - brands to learn from: Workday (91/100), Usercentrics (91/100).
Category leader: Accenture (97/100).