Der zuverlässige Weg zum Handwerker
MyHammer (myhammer.de) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Marketing & Advertising brands, Real Estate brands, Other brands, in the 55th percentile of 6243 Marketing & Advertising brands.
MyHammer is a German online platform, founded in 1999 and headquartered in Berlin, that connects homeowners and private individuals with qualified craftsmen for home-related projects. Users can post job listings for free and receive multiple offers from vetted tradespeople in their area, allowing comparison of profiles before selecting a provider. MyHammer positions itself as a leading online marketplace in Germany for matching customers with craftsmen through a transparent, straightforward process. The company is owned by People Incorporated.
| Brand Name | MyHammer |
|---|---|
| Domain | myhammer.de |
| Industry | Marketing & Advertising, Real Estate |
| Founded | 1999 |
| Headquarters | Berlin |
| Parent Company / Owner | People Incorporated |
| Main Competitors | Aroundhome, Blauarbeit, Check24 (85/100), Renovero (67/100), Handwerker.de |
Moz Domain Authority 33/100 vs category average 39 / leader 99 - limited third-party links, so AI systems rarely encounter mentions of the brand.
MyHammer has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Haben Sie einen Auftrag in oder bei Ihrem Haus? Überlassen Sie ihn den Profis. Veröffentlichen Sie Ihren Auftrag kostenlos auf MyHammer und erhalten Sie Angebote von Handwerkern in…" (Meta description: 30 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 3 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Next.js, Cloudflare.
Social footprint: verified profiles on Facebook, X (Twitter), Instagram, YouTube, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is MyHammer?", Claude could identify the brand as of September 2026. MyHammer is a German online marketplace that connects homeowners and businesses with local tradespeople and craftsmen for services like renovation, plumbing, and construction work, similar to HomeAdvisor or Thumbtack in the US. Best known for Being Germany's leading online platform for finding and comparing quotes from local craftsmen and tradespeople.
When asked "Best brands similar to MyHammer?", Claude would recommend MyHammer as of September 2026. It's a well established and widely recognized name in the German home services marketplace space, so it would naturally come up alongside similar platforms.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
MyHammer's main competitors in Marketing & Advertising: Check24 (85/100), Renovero (67/100).
Sources: Brand Analyzer scan
MyHammer offers an online platform where users can post home-related job listings for free and receive offers from craftsmen. The service includes profile comparison of vetted tradespeople, allowing customers to evaluate qualifications before selecting a provider. For craftsmen, MyHammer provides a channel to find and bid on new job opportunities.
Sources: MyHammer official site
MyHammer is a German online platform, founded in 1999 and based in Berlin, that connects homeowners and private individuals with craftsmen for projects in or around the home. It is owned by People Incorporated and positions itself as a leading online marketplace in Germany for matching customers with qualified tradespeople.
Sources: MyHammer official site
MyHammer has moderate AI-search visibility, scoring 58/100 on Brand Analyzer's AI visibility composite (visibility 63, trust 44, recommendation 67). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: MyHammer official site
MyHammer was founded in 1999. MyHammer operates in the Marketing & Advertising category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
MyHammer is headquartered in Berlin. MyHammer operates in the Marketing & Advertising category.
Sources: Wikidata
MyHammer allows users to post home-related jobs for free and receive offers from multiple vetted craftsmen in their area. Customers can compare craftsman profiles, including qualifications and past work, and select the provider that best fits their needs. The platform also helps craftsmen find new job leads by connecting them with customers seeking services.
Sources: MyHammer official site
MyHammer scores 67/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Marketing & Advertising options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: MyHammer official site
MyHammer can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: MyHammer official site
MyHammer is used by homeowners and private individuals in Germany who need craftsmen for projects in or around their homes, as well as by craftsmen and trade businesses seeking new job leads and customers.
Sources: MyHammer official site
MyHammer is known for being an online marketplace that matches homeowners with craftsmen for home improvement and repair projects. It is recognized for enabling free job postings and facilitating competitive offers from multiple tradespeople, positioning itself as a leading platform of its kind in Germany.
Sources: MyHammer official site
MyHammer is owned by or part of People Incorporated. MyHammer operates in the Marketing & Advertising category.
Sources: Wikidata
MyHammer scores 58/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
MyHammer has a limited AI-visibility profile at 58/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (67/100) and its weakest is trust (44/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: a low Moz Domain Authority of 33/100 and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify MyHammer from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to MyHammer: MUSE Creative Awards (78/100), Moonshot AI (78/100), Nappy (78/100), NEF Consulting (78/100).
A step up - brands to learn from: Ziba Design (81/100), Zeno Group (81/100).
Category leader: Accenture (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.