Jewellery for every moment
My Jewellery (myjewellery.com) scores 61 out of 100 on Brand Analyzer, placing it in the Developing tier among E-commerce brands, Fashion & Apparel brands, in the 8th percentile of 27430 E-commerce brands.
My Jewellery is a Dutch jewelry and fashion accessories brand founded in 2011, operating as both an online store and physical retail chain. It offers affordable, trend-driven jewellery and accessories aimed at style-conscious young women seeking to express personal style. The brand positions itself as a go-to destination for fashionable, accessible accessories that allow customers to easily update their look.
| Brand Name | My Jewellery |
|---|---|
| Domain | myjewellery.com |
| Industry | E-commerce, Fashion & Apparel |
| Founded | 2011 |
| Headquarters | Netherlands |
| Main Competitors | Pandora (74/100), Pilgrim (82/100), Ana Luisa (83/100), Cluse (84/100), Orelia (84/100), ASOS (85/100), H&M (88/100) |
Moz Domain Authority 4/100 vs category average 40 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "To offer affordable, stylish jewellery and fashion accessories that help customers express their personal style." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on X (Twitter), Instagram, GitHub; no detected presence on LinkedIn, Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is My Jewellery?", Claude could identify the brand as of October 2026. My Jewellery is a Dutch fashion and accessories brand that sells jewelry, clothing, and bags through its own webshop and physical stores across the Netherlands and Belgium. Best known for Affordable, trend-driven jewelry and fashion accessories aimed at young women.
When asked "Best brands similar to My Jewellery?", Claude would recommend My Jewellery as of October 2026. It's a well-known Dutch fashion and jewelry e-commerce brand that would fit naturally in a list of similar European accessible fashion jewelry brands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
My Jewellery's main competitors in E-commerce: Pandora (74/100), Pilgrim (82/100), Ana Luisa (83/100), Cluse (84/100), Orelia (84/100).
Sources: Brand Analyzer scan
My Jewellery offers a wide range of jewellery and fashion accessories, including trend-focused pieces designed to be affordable and help customers refresh their personal style.
Sources: My Jewellery official site
My Jewellery is a Dutch jewelry brand and store chain founded in 2011 that sells affordable, trend-driven jewellery and fashion accessories through both online and physical retail channels.
Sources: My Jewellery official site
My Jewellery has low AI-search visibility, scoring 21/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 7, recommendation 35). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: My Jewellery official site
My Jewellery was founded in 2011. My Jewellery operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
My Jewellery designs and sells affordable, stylish jewellery and fashion accessories, helping customers express their personal style through trend-driven products available online and in stores.
Sources: My Jewellery official site
My Jewellery scores 35/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: My Jewellery official site
My Jewellery is known for offering trend-driven, affordable jewellery and accessories tailored to fashion-conscious young women, combining accessible pricing with current style trends.
Sources: My Jewellery official site
My Jewellery can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: My Jewellery official site
My Jewellery is used by fashion-conscious young women who are looking for trendy, affordable jewellery and accessories to express their personal style.
Sources: My Jewellery official site
My Jewellery is popular among style-conscious young women because it combines trend-driven designs with affordable pricing, making it easy for customers to frequently update their look with fashionable jewellery and accessories.
Sources: My Jewellery official site
My Jewellery scores 21/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
My Jewellery has a weak AI-visibility profile at 21/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (35/100) and its weakest is trust (7/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 4/100 and thin schema.org structured data. In a live check, Claude could already identify My Jewellery from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to My Jewellery: MyCoupons.com (61/100), MuscleBlaze (61/100), The Najafi Companies (61/100), NetIntegrity (61/100).
A step up - brands to learn from: Zypp Electric (71/100), Zoologist Perfumes (71/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.