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MyMaths (mymaths.co.uk) earns a Brand Analyzer score of 81 out of 100, placing it in the Strong Brand tier among Education brands, SaaS brands. Among 2218 Education brands analyzed, MyMaths ranks in the 76th percentile (category average 73, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 90/100, Digital Presence 100/100, Visual Identity 90/100, Messaging Clarity 100/100, Trust Foundation 90/100, AI Discoverability 53/100, Brand Authority 50/100.
MyMaths is a subscription-based online mathematics platform for schools, provided by Oxford University Press. It offers interactive teaching resources and homework tools designed to build pupil engagement and consolidate maths knowledge. Created by teachers for teachers, it is used in over 70 countries by approximately four million students annually, and is designed to complement existing curricula such as White Rose Maths.
| Brand Name | MyMaths |
|---|---|
| Domain | mymaths.co.uk |
| Industry | Education, SaaS |
| Parent Company / Owner | Oxford University Press |
| Main Competitors | MathsWatch, Sparx Maths, IXL (91/100), Khan Academy (85/100), Corbettmaths, Times Tables Rock Stars (87/100), DoodleMaths |
Moz Domain Authority 48/100 vs category average 43 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #197,861 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
MyMaths has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "MyMaths is an interactive online teaching and homework subscription website for schools that builds pupil engagement and consolidates maths knowledge. It is used in over 70 countri…" (Meta description: 34 words. No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, Google-Extended - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), Instagram, YouTube, GitHub; no detected presence on LinkedIn, Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
MyMaths scores 50/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
MyMaths has a limited AI-visibility profile at 50/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (71/100) and its weakest is trust (19/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #197,861 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify MyMaths from memory (August 2026) - a sign these signals are paying off.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is MyMaths?", Claude could identify the brand as of August 2026. MyMaths is a UK-based online subscription platform used by schools to teach and reinforce maths through interactive lessons, homework tasks, and games for students roughly ages 5 to 18. Best known for Assigning and marking online maths homework in UK secondary and primary schools.
When asked "Best brands similar to MyMaths?", Claude would recommend MyMaths as of August 2026. It's one of the most widely used maths homework platforms in UK schools, so it's a natural mention alongside similar education tools.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
MyMaths's main competitors include MathsWatch, Sparx Maths, IXL (91/100), Khan Academy (85/100), Corbettmaths. These companies compete in the Education space for similar customers, offering comparable products or services.
Sources: Brand Analyzer scan
MyMaths and IXL are competitors in Education. Brand Analyzer scores MyMaths at 81/100 and IXL at 91/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Brand Analyzer scan
Popular alternatives to MyMaths include MathsWatch, Sparx Maths, IXL (91/100), Khan Academy (85/100), Corbettmaths. Each is an established option in the Education space; the best fit depends on your specific needs, budget, and required features.
Sources: Brand Analyzer scan
MyMaths offers an interactive online teaching and homework subscription platform for mathematics, including lesson resources and unlimited homework exercises for students, aimed at building engagement and reinforcing maths concepts in schools.
Sources: MyMaths official site
MyMaths is a subscription-based, interactive online teaching and homework platform for mathematics, designed for use in schools. It is owned by Oxford University Press and is used in over 70 countries by approximately four million students each year.
Sources: MyMaths official site
MyMaths has moderate AI-search visibility, scoring 50/100 on Brand Analyzer's AI visibility composite (visibility 60, trust 19, recommendation 71). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: MyMaths official site
MyMaths provides interactive online lessons and homework tools that help teachers deliver maths instruction and help students practise and consolidate their maths knowledge. It offers limitless homework practice and is designed to save teachers time, reportedly up to 5 hours per week, while supporting existing curricula such as White Rose Maths.
Sources: MyMaths official site
MyMaths scores 71/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: MyMaths official site
MyMaths can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: MyMaths official site
MyMaths is used by schools, teachers, and students, primarily in the UK but also internationally, with approximately four million students using it annually across more than 70 countries.
Sources: MyMaths official site
MyMaths is known for being a widely used online maths homework and teaching platform in UK schools, created by teachers for teachers, and used by millions of students internationally each year.
Sources: MyMaths official site
MyMaths is owned by or part of Oxford University Press. MyMaths operates in the Education category.
Sources: Wikidata
MyMaths is popular because it offers a flexible, teacher-trusted platform that integrates interactive lessons with unlimited homework practice, helping teachers save time while reinforcing student learning. Its design by teachers for teachers and compatibility with curricula like White Rose Maths contribute to its widespread adoption across schools in many countries.
Sources: MyMaths official site
Ranked closest to MyMaths: Melissa & Doug (81/100), Manhattan Prep (81/100), NeuroTracker (81/100), Ville de Paris (81/100).
A step up - brands to learn from: VitalSource (91/100), Teachable (91/100).
Category leader: Canva (97/100).