Member-owned power, community-driven
REC (Rappahannock Electric Cooperative) (myrec.coop) scores 76 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Energy & Utilities brands, in the 46th percentile of 2860 Energy & Utilities brands.
Rappahannock Electric Cooperative (REC) is a member-owned electric utility cooperative serving over 185,000 connections across portions of 22 Virginia counties, spanning from the Blue Ridge Mountains to the Chesapeake Bay. As a cooperative, it is owned by the member-customers it serves rather than outside shareholders. REC's stated mission is to provide reliable, affordable electric service while fostering community and sustainability, positioning itself as offering more localized accountability than investor-owned utilities.
| Brand Name | REC (Rappahannock Electric Cooperative) |
|---|---|
| Domain | myrec.coop |
| Industry | Energy & Utilities |
| Main Competitors | Dominion Energy (85/100), Appalachian Power (AEP) (74/100), Shenandoah Valley Electric Cooperative, Southside Electric Cooperative, Central Virginia Electric Cooperative, Northern Neck Electric Cooperative, Prince George Electric Cooperative |
Moz Domain Authority 41/100 vs category average 40 / leader 92 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #985,295 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "REC is a member-owned utility that provides electric service to over 185,000 connections in portions of 22 Virginia counties. Your cooperative provides power for member-owners from…" (Meta description: 38 words. No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is REC (Rappahannock Electric Cooperative)?", Claude could identify the brand as of September 2026. Rappahannock Electric Cooperative (REC) is a member-owned electric cooperative serving a large swath of central and northern Virginia, providing electricity distribution to residential, commercial, and agricultural customers across mostly rural and suburban areas. Best known for Being one of Virginia's largest electric cooperatives, serving a broad rural service territory.
When asked "Best brands similar to REC (Rappahannock Electric Cooperative)?", Claude would not surface REC (Rappahannock Electric Cooperative) as of September 2026. It's a regional utility cooperative tied to a specific geographic service area, so it wouldn't come up as a general recommendation outside of Virginia customers seeking their local utility provider.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
REC (Rappahannock Electric Cooperative)'s main competitors in Energy & Utilities: Dominion Energy (85/100), Appalachian Power (AEP) (74/100).
Sources: Brand Analyzer scan
REC (Rappahannock Electric Cooperative) is a member-owned electric utility cooperative that provides electric service to over 185,000 connections across portions of 22 Virginia counties, from the Blue Ridge Mountains to the Chesapeake Bay.
Sources: REC (Rappahannock Electric Cooperative) official site
REC (Rappahannock Electric Cooperative) has low AI-search visibility, scoring 23/100 on Brand Analyzer's AI visibility composite (visibility 5, trust 29, recommendation 50). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: REC (Rappahannock Electric Cooperative) official site
REC (Rappahannock Electric Cooperative) scores 50/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Energy & Utilities options. Recommendation depends on crawlability, structured data, and category authority.
Sources: REC (Rappahannock Electric Cooperative) official site
REC (Rappahannock Electric Cooperative) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: REC (Rappahannock Electric Cooperative) official site
REC provides electric utility service, including power delivery to residential and business member-owners across portions of 22 Virginia counties. As a cooperative, it also emphasizes community engagement and sustainability initiatives alongside its core electric service offering.
Sources: REC (Rappahannock Electric Cooperative) official site
REC's services are used by residential and business electric customers across 22 Virginia counties, spanning areas from the Blue Ridge Mountains to the Chesapeake Bay, who are also member-owners of the cooperative.
Sources: REC (Rappahannock Electric Cooperative) official site
REC is known for being a member-owned electric cooperative serving a large geographic area of Virginia, stretching from the Blue Ridge Mountains to the tidal waters of the Chesapeake Bay, and for its cooperative model that emphasizes local accountability and community focus over shareholder profit.
Sources: REC (Rappahannock Electric Cooperative) official site
REC (Rappahannock Electric Cooperative) scores 23/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
REC (Rappahannock Electric Cooperative) has a weak AI-visibility profile at 23/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (50/100) and its weakest is visibility (5/100). It benefits from a global traffic rank of #985,295 (Tranco), a Moz Domain Authority of 41/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and thin schema.org structured data. In a live check, Claude could already identify REC (Rappahannock Electric Cooperative) from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to REC (Rappahannock Electric Cooperative): Minimax (76/100), Minerva Bunkering (76/100), Neoway (76/100), Nevada Mining Association (76/100).
A step up - brands to learn from: Wuppertal Institut für Klima, Umwelt, Energie (81/100), Worley (81/100).
Category leader: Electrek (96/100).
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