Radioaktive Abfälle sicher entsorgen
Nagra (nagra.ch) scores 73 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Energy & Utilities brands, Government brands, in the 36th percentile of 9327 Energy & Utilities brands.
Nagra (Cheseaux-sur-Lausanne, Switzerland) is an organization responsible for the long-term, safe disposal of radioactive waste in a deep geological repository. Its project, Terradura, is based on decades of research and uses Opalinus Clay as the host rock at a selected Swiss site. Nagra positions itself as a scientific pioneer addressing nuclear waste management for current and future generations, working with Swiss authorities, scientists, and the public. According to available data, it is associated with the Kudelski Group.
| Brand Name | Nagra |
|---|---|
| Domain | nagra.ch |
| Industry | Energy & Utilities, Government |
| Headquarters | Cheseaux-sur-Lausanne |
| Parent Company / Owner | Kudelski Group |
| Main Competitors | Andra (76/100), SKB (79/100), Posiva (70/100), ONDRAF/NIRAS (78/100), BGE (Bundesgesellschaft für Endlagerung) (67/100) |
Moz Domain Authority 44/100 vs category average 38 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #1,361,361 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Die Nagra entsorgt radioaktive Abfälle langfristig sicher im geologischen Tiefenlager. Entdecke das Jahrhundertprojekt Terradura." (Meta description: 14 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, ClaudeBot, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare, Webflow.
Social footprint: verified profiles on Facebook, Instagram, X (Twitter), YouTube, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Nagra?", Claude could identify the brand as of November 2026. Nagra (Nationale Genossenschaft für die Lagerung radioaktiver Abfälle) is the Swiss organization responsible for researching and implementing deep geological disposal of radioactive waste from Switzerland's nuclear power plants and medical/industrial sources. Best known for Planning and site selection for Switzerland's deep geological repository for radioactive waste.
When asked "Best brands similar to Nagra?", Claude would recommend Nagra as of November 2026. If someone asks about nuclear waste management or energy sector organizations in Switzerland, Nagra is the key authority to mention given its central role in repository siting and research.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Nagra's main competitors in Energy & Utilities: Andra (76/100), SKB (79/100), Posiva (70/100), ONDRAF/NIRAS (78/100), BGE (Bundesgesellschaft für Endlagerung) (67/100).
Sources: Brand Analyzer scan
Nagra has limited AI-search visibility, scoring 34/100 on Brand Analyzer's AI visibility composite (visibility 25, trust 29, recommendation 56). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Nagra official site
Nagra is headquartered in Cheseaux-sur-Lausanne. Nagra operates in the Energy & Utilities category.
Sources: Wikidata
Nagra scores 56/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Energy & Utilities options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Nagra official site
Nagra can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Nagra official site
Nagra is owned by or part of Kudelski Group. Nagra operates in the Energy & Utilities category.
Sources: Wikidata
Nagra plans and develops the long-term, safe disposal of radioactive waste in a geological deep repository. Its project, called Terradura, is built on decades of scientific research into a suitable rock formation (Opalinus Clay) and site selection in Switzerland, aiming to isolate radioactive waste from the biosphere for future generations.
Sources: Nagra official site
Nagra scores 34/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Nagra has a weak AI-visibility profile at 34/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (56/100) and its weakest is visibility (25/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,361,361 (Tranco) and a Moz Domain Authority of 44/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Nagra from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Nagra: NAED (National Association of Electrical Distributors) (73/100), Central Virginia Electric Cooperative (73/100), NB Power (73/100), Near Space Labs (73/100).
A step up - brands to learn from: ZeroNorth (81/100), ZERO (81/100).
Category leader: Electrek (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.