Zajedno za bolji poslovni ambijent
NALED (naled.rs) scores 76 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Government brands, in the 43rd percentile of 3089 Non-profit brands.
NALED (Nacionalna alijansa za lokalni ekonomski razvoj) is an independent, non-profit and non-partisan association based in Serbia, founded in 2006. It brings together companies, municipalities and civil society organizations to improve economic and living conditions in Serbia. With over 300 members and a network of more than 100 state institutions and international organizations, it is described as the largest public-private association in the country, working on reforms and business environment improvements.
| Brand Name | NALED |
|---|---|
| Domain | naled.rs |
| Industry | Non-profit, Government |
| Founded | 2006 |
| Main Competitors | Privredna komora Srbije (Chamber of Commerce and Industry of Serbia) (81/100), American Chamber of Commerce in Serbia (AmCham Serbia) (82/100), Foreign Investors Council Serbia (74/100), Serbian Association of Employers (71/100) |
Moz Domain Authority 37/100 vs category average 51 / leader 97 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #2,023,626 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
NALED appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Nacionalna alijansa za lokalni ekonomski razvoj (NALED) je nezavisno, neprofitno i nestranačko udruženje kompanija, opština i organizacija civilnog društva koje rade zajedno na stv…" (Meta description: 62 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Apache.
Social footprint: verified profiles on X (Twitter), Instagram, GitHub; no detected presence on Facebook, LinkedIn, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is NALED?", Claude could identify the brand as of September 2026. NALED (National Alliance for Local Economic Development) is a Serbia-based non-profit association of businesses, local governments, and NGOs that works on improving the business environment and living standards through policy advocacy and regulatory reform. Best known for Advocating for regulatory reform and better business conditions in Serbia, including its Grey Book report on regulatory obstacles.
When asked "Best brands similar to NALED?", Claude would recommend NALED as of September 2026. It's a well-established and influential organization in Serbia's economic policy and development space, so it would be relevant to mention for regional business advocacy contexts.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
NALED's main competitors in Non-profit: Privredna komora Srbije (Chamber of Commerce and Industry of Serbia) (81/100), American Chamber of Commerce in Serbia (AmCham Serbia) (82/100), Foreign Investors Council Serbia (74/100), Serbian Association of Employers (71/100).
Sources: Brand Analyzer scan
NALED (Nacionalna alijansa za lokalni ekonomski razvoj) is an independent, non-profit and non-partisan association in Serbia that unites companies, municipalities and civil society organizations. Founded in 2006, it has grown into the largest public-private association in the country, with over 300 members and a network of more than 100 state institutions and international organizations working together on reforms and improving conditions for living and working in Serbia.
Sources: NALED official site
NALED has limited AI-search visibility, scoring 37/100 on Brand Analyzer's AI visibility composite (visibility 35, trust 32, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: NALED official site
NALED scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: NALED official site
NALED works to create better conditions for living and working in Serbia by bringing together the private sector, local governments and civil society. It facilitates cooperation among its members and partner institutions to advocate for and implement economic and administrative reforms, improve the business environment, and support local economic development across the country.
Sources: NALED official site
NALED can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: NALED official site
NALED's members and partners include companies, municipalities, state institutions, civil society organizations, and international organizations that are interested in economic development and reform processes in Serbia. These stakeholders engage with NALED to collaborate on initiatives aimed at improving the business environment and living conditions in the country.
Sources: NALED official site
NALED is known for being the largest public-private association in Serbia, uniting companies, municipalities, civil society organizations, and a network of over 100 state institutions and international organizations to drive economic reforms and improve the business and living environment in the country.
Sources: NALED official site
NALED scores 37/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
NALED has a weak AI-visibility profile at 37/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (45/100) and its weakest is trust (32/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #2,023,626 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 37/100 and thin schema.org structured data. In a live check, Claude could already identify NALED from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to NALED: NABA Inc. (76/100), Moose International (76/100), National Action Network (NAN) (76/100), North Carolina Museum of Natural Sciences (76/100).
A step up - brands to learn from: World Aquatics (81/100), Words Without Borders (81/100).
Category leader: PBS (97/100).
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