世界に誇るボーンチャイナブランド
NARUMI (鳴海製陶株式会社) (narumi.co.jp) scores 71 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Manufacturing brands, Fashion & Apparel brands, Travel & Hospitality brands, in the 26th percentile of 16998 Manufacturing brands.
NARUMI (鳴海製陶株式会社) is a Japanese manufacturer of Western-style tableware, known internationally by the brand name NARUMI. Since 1975 the company has built expertise in bone china production, combining traditional manufacturing techniques with design capability. Its products are used by star-rated hotels and restaurants worldwide as well as general consumers seeking high-quality tableware. The company positions itself as a globally recognized brand that blends heritage craftsmanship with innovation in the luxury bone china category.
| Brand Name | NARUMI (鳴海製陶株式会社) |
|---|---|
| Domain | narumi.co.jp |
| Industry | Manufacturing, Fashion & Apparel |
| Main Competitors | Noritake (64/100), Wedgwood (87/100), Royal Doulton (84/100), Villeroy & Boch (80/100), Lenox (88/100), Royal Albert (79/100) |
Moz Domain Authority 40/100 vs category average 37 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
NARUMI (鳴海製陶株式会社) appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "洋食器の世界ブランド”NARUMI”の鳴海製陶株式会社。 ”ナルミ”のブランド名でも親しまれ、ボーンチャイナで培った伝統あるコア技術とデザイン力を活用して、お客様のニーズに応えた高品質な商品・サービスを提供してまいります。" (Meta description too short (2 words). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, + Microdata, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is JA-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare, WordPress, Ghost, HubSpot, Angular.
Social footprint: verified profiles on X (Twitter), YouTube, Instagram, LinkedIn, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is NARUMI (鳴海製陶株式会社)?", Claude could identify the brand as of September 2026. NARUMI is a Japanese fine bone china and porcelain tableware manufacturer founded in 1946 in Nagoya, known for producing high-quality dinnerware, cups, and saucers often used in hotels, restaurants, and airlines as well as for home use. Best known for high-quality bone china tableware, including in-flight dinnerware for airlines like Japan Airlines.
When asked "Best brands similar to NARUMI (鳴海製陶株式会社)?", Claude would recommend NARUMI (鳴海製陶株式会社) as of September 2026. It's a well-established and respected name in Japanese fine china, so it would naturally come up alongside brands like Noritake when discussing quality tableware manufacturers.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
NARUMI (鳴海製陶株式会社)'s main competitors in Manufacturing: Noritake (64/100), Wedgwood (87/100), Royal Doulton (84/100), Villeroy & Boch (80/100), Lenox (88/100).
Sources: Brand Analyzer scan
NARUMI (鳴海製陶株式会社) has limited AI-search visibility, scoring 46/100 on Brand Analyzer's AI visibility composite (visibility 31, trust 57, recommendation 58). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: NARUMI (鳴海製陶株式会社) official site
NARUMI (鳴海製陶株式会社) scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Manufacturing options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: NARUMI (鳴海製陶株式会社) official site
NARUMI (鳴海製陶株式会社) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: NARUMI (鳴海製陶株式会社) official site
NARUMI (鳴海製陶株式会社) is a Japanese tableware manufacturer known for producing high-quality Western-style (洋食器) bone china products under the NARUMI brand name.
Sources: NARUMI (鳴海製陶株式会社) official site
The company manufactures bone china tableware, applying traditional production techniques developed since 1975 along with design expertise to create high-quality dinnerware for hotels, restaurants, and consumers.
Sources: NARUMI (鳴海製陶株式会社) official site
NARUMI (鳴海製陶株式会社) scores 46/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
NARUMI (鳴海製陶株式会社) has a limited AI-visibility profile at 46/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (58/100) and its weakest is visibility (31/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 40/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify NARUMI (鳴海製陶株式会社) from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to NARUMI (鳴海製陶株式会社): Myron L® Company (71/100), MyForest Foods (71/100), NationaLease (71/100), National Pen (Pens.com) (71/100).
A step up - brands to learn from: Zucchetti (81/100), Zucchetti (81/100).
Category leader: DHL (97/100).
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