Byggföretaget som bygger samhället
NCC (ncc.se) scores 82 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Real Estate brands, Manufacturing brands, Government brands, in the 83rd percentile of 5803 Real Estate brands.
NCC is a Nordic construction and development company, founded in 1988, that builds and develops housing, commercial properties, industrial facilities, public buildings, roads and other infrastructure. It positions itself as a leading Nordic construction company with broad expertise spanning the entire construction process, from planning to completion. Its customers include property owners, public authorities, pension companies, funds and other clients that need to build or develop residential, commercial or infrastructure projects across the Nordic region.
| Brand Name | NCC |
|---|---|
| Domain | ncc.se |
| Industry | Real Estate, Manufacturing |
| Founded | 1988 |
| Headquarters | Nagasaki Prefecture |
| Parent Company / Owner | TV Asahi Holdings |
| Main Competitors | Skanska (79/100), Peab, JM (73/100), Veidekke (80/100), YIT (61/100), Bonava (79/100) |
Moz Domain Authority 47/100 vs category average 38 / leader 93 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #477,924 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
NCC has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "NCC utvecklar och bygger bostäder, kommersiella fastigheter, industrilokaler och offentliga byggnader, vägar och anläggningar samt övrig infrastruktur." (Meta description: 17 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: ASP.NET.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is NCC?", Claude could identify the brand as of September 2026. NCC is one of the largest construction and property development companies in the Nordic region, based in Sweden, working on building construction, civil engineering, infrastructure projects, and asset development across Sweden, Norway, Denmark, and Finland. Best known for Being a major Nordic construction and civil engineering company involved in large infrastructure and building projects.
When asked "Best brands similar to NCC?", Claude would recommend NCC as of September 2026. It's a well established, large-scale Nordic construction and real estate development firm that would naturally come up alongside other major Nordic construction players like Skanska and Peab.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
NCC's main competitors in Real Estate: Skanska (79/100), JM (73/100), Veidekke (80/100), YIT (61/100), Bonava (79/100).
Sources: Brand Analyzer scan
NCC has moderate AI-search visibility, scoring 62/100 on Brand Analyzer's AI visibility composite (visibility 70, trust 55, recommendation 57). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: NCC official site
NCC was founded in 1988. NCC operates in the Real Estate category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
NCC is headquartered in Nagasaki Prefecture. NCC operates in the Real Estate category.
Sources: Wikidata
NCC scores 57/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Real Estate options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: NCC official site
NCC can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: NCC official site
NCC is owned by or part of TV Asahi Holdings. NCC operates in the Real Estate category.
Sources: Wikidata
NCC scores 62/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
NCC has a moderate AI-visibility profile at 62/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (70/100) and its weakest is trust (55/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #477,924 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify NCC from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to NCC: National Mortgage News (82/100), Nakisa (82/100), NCS Colour (82/100), NDS (82/100).
A step up - brands to learn from: Veterans United Home Loans (91/100), Taskrabbit (91/100).
Category leader: Chaos (95/100).
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