Ett riktigt kunskapsföretag
NE (ne.se) scores 84 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Education brands, SaaS brands, in the 90th percentile of 18168 Education brands.
NE (ne.se) is a Swedish knowledge company founded in 1867 that develops educational materials and knowledge services for teachers, students, and schools. It focuses on reliability, accessibility, and user experience in its digital offerings, combining pedagogical content with technology to support teaching both inside and outside the classroom. NE positions itself as a leading educational knowledge provider in Sweden, offering a broad range of quality, trustworthy learning resources in one platform.
| Brand Name | NE |
|---|---|
| Domain | ne.se |
| Industry | Education, SaaS |
| Founded | 1867 |
| Main Competitors | Gleerups, Liber, Studi, Natur & Kultur, Sanoma Utbildning, Britannica (73/100), Clio Online |
Moz Domain Authority 58/100 vs category average 48 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #153,252 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
NE appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "NE är ett kunskapsföretag som utvecklar produkter och tjänster med höga krav på tillförlitlighet, tillgänglighet och användarupplevelse." (Meta description: 17 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, Product/Article schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx, WordPress, Ghost, HubSpot.
Social footprint: verified profiles on LinkedIn, Instagram, YouTube, GitHub; no detected presence on Facebook, X (Twitter) - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is NE?", Claude could identify the brand as of October 2026. NE (Nationalencyklopedin) is a Swedish online encyclopedia and reference service, originally published as a print encyclopedia starting in the late 1980s and now offered mainly as a digital subscription used by schools, libraries, and individuals in Sweden. Best known for Being Sweden's leading national encyclopedia, widely used as a trusted reference source in schools and libraries.
When asked "Best brands similar to NE?", Claude would recommend NE as of October 2026. If someone asked about reputable Swedish educational reference tools, NE would be a natural mention due to its status as the standard encyclopedia in Sweden.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
NE has moderate AI-search visibility, scoring 51/100 on Brand Analyzer's AI visibility composite (visibility 40, trust 57, recommendation 63). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: NE official site
NE was founded in 1867. NE operates in the Education category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
NE scores 63/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: NE official site
NE can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: NE official site
NE is a Swedish knowledge company, founded in 1867, that develops educational materials and digital knowledge services. It operates ne.se, offering reliable and accessible content designed to support teaching and learning both in and outside the classroom.
Sources: NE official site
NE develops and provides educational materials (läromedel) and knowledge services aimed at teachers, students, and schools. Its products combine pedagogical content with digital technology to create reliable, accessible, and user-friendly tools for modern education.
Sources: NE official site
NE's offerings are used by teachers, students, and schools seeking reliable and accessible learning materials and digital knowledge services for classroom and independent education.
Sources: NE official site
NE scores 51/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
NE has a limited AI-visibility profile at 51/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (63/100) and its weakest is visibility (40/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #153,252 (Tranco) and a Moz Domain Authority of 58/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify NE from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to NE: National Endowment for the Humanities (84/100), NCSA College Recruiting (84/100), Newswise (84/100), NFCC (National Foundation for Credit Counseling) (84/100).
A step up - brands to learn from: Washington State University (91/100), Workaway (91/100).
Category leader: Canva (97/100).
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