Danmarks førende online supermarked
Nemlig.com (nemlig.com) scores 84 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among E-commerce brands, Food & Beverage brands, in the 82nd percentile of 12673 E-commerce brands.
Nemlig.com is a Danish online supermarket founded in 2010 and headquartered in Brøndby Municipality, owned by Brightfolk A/S. It offers over 9,000 grocery products with delivery starting from 0 kr. and a freshness guarantee. The company positions itself as Denmark's leading online grocery retailer, focusing on convenience, quality, and competitive pricing, including price matching against competitors such as REMA 1000. Its target audience is Danish households seeking a convenient, reliable, and cost-conscious way to purchase groceries online.
| Brand Name | Nemlig.com |
|---|---|
| Domain | nemlig.com |
| Industry | E-commerce, Food & Beverage |
| Founded | 2010 |
| Headquarters | Brøndby Municipality |
| Parent Company / Owner | Brightfolk A/S |
| Main Competitors | REMA 1000 (83/100), Coop (Coop.dk) (76/100), Salling Group (Netto/Bilka) (76/100), Foodora, Wolt Market (84/100) |
Moz Domain Authority 41/100 vs category average 44 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #226,209 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Køb dagligvarer online i Danmarks førende online supermarked med over 9.000 varer, levering fra 0 kr. og Danmarks bedste Friskhedsgaranti." (Meta description: 20 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DA-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare, Ghost, Angular.
Social footprint: verified profiles on LinkedIn, Instagram, X (Twitter), GitHub; no detected presence on Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Nemlig.com?", Claude could identify the brand as of September 2026. Nemlig.com is a Danish online supermarket that delivers groceries directly to customers' homes across Denmark, offering a wide range of food and household products through its website and app. Best known for being one of Denmark's leading online grocery delivery services.
When asked "Best brands similar to Nemlig.com?", Claude would recommend Nemlig.com as of September 2026. It's a well-established and popular choice for online grocery shopping in Denmark, making it relevant for comparisons in that e-commerce niche.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Nemlig.com's main competitors in E-commerce: REMA 1000 (83/100), Coop (Coop.dk) (76/100), Salling Group (Netto/Bilka) (76/100), Wolt Market (84/100).
Sources: Brand Analyzer scan
Nemlig.com offers groceries and household products through its online supermarket platform, including a catalog of more than 9,000 items. Services include home delivery starting from 0 kr. and a freshness guarantee on food products.
Sources: Nemlig.com official site
Nemlig.com is a Danish online supermarket founded in 2010, headquartered in Brøndby Municipality and owned by Brightfolk A/S. It sells groceries and household goods directly to consumers through an e-commerce platform with home delivery.
Sources: Nemlig.com official site
Nemlig.com has limited AI-search visibility, scoring 44/100 on Brand Analyzer's AI visibility composite (visibility 28, trust 52, recommendation 63). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Nemlig.com official site
Nemlig.com was founded in 2010. Nemlig.com operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Nemlig.com is headquartered in Brøndby Municipality. Nemlig.com operates in the E-commerce category.
Sources: Wikidata
Nemlig.com operates an online grocery store where customers can order from over 9,000 products, including food and household items, for delivery to their homes. It provides delivery options starting from 0 kr. and offers a freshness guarantee on perishable goods.
Sources: Nemlig.com official site
Nemlig.com scores 63/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Nemlig.com official site
Nemlig.com is known for being Denmark's leading online supermarket, offering a wide selection of over 9,000 grocery items, low-cost delivery starting at 0 kr., and what it describes as Denmark's best freshness guarantee.
Sources: Nemlig.com official site
Nemlig.com can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Nemlig.com official site
Nemlig.com is owned by or part of Brightfolk A/S. Nemlig.com operates in the E-commerce category.
Sources: Wikidata
Nemlig.com is used by Danish consumers and households who want a convenient, reliable, and price-conscious way to shop for groceries online, particularly those seeking home delivery instead of visiting physical stores.
Sources: Nemlig.com official site
Nemlig.com is popular because it offers a large product range of over 9,000 items, low or free delivery costs, and a freshness guarantee, making online grocery shopping convenient and cost-effective for Danish households.
Sources: Nemlig.com official site
Nemlig.com scores 44/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Nemlig.com has a limited AI-visibility profile at 44/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (63/100) and its weakest is visibility (28/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #226,209 (Tranco) and a Moz Domain Authority of 41/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Nemlig.com from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Nemlig.com: Neiman Marcus (84/100), Nectar Sleep (84/100), Nicolas (84/100), Nisolo (84/100).
A step up - brands to learn from: Zoom (91/100), Zappos (91/100).
Category leader: DHL (97/100).
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