Big Ideas and Bold Solutions
New America (newamerica.org) scores 90 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Non-profit brands, Government brands, Education brands, in the 98th percentile of 3131 Non-profit brands.
New America is an American think tank founded in 1999 and headquartered in Washington, D.C. It develops research, policy analysis, and civic initiatives aimed at strengthening democracy, education and work, technology, and family well-being in the United States. The organization combines research, policy expertise, and a fellows program to translate ideas into practical solutions, and is led by CEO Ted Halstead.
| Brand Name | New America |
|---|---|
| Domain | newamerica.org |
| Industry | Non-profit, Government |
| Founded | 1999 |
| Headquarters | Washington, D.C. |
| CEO | Ted Halstead |
| Main Competitors | Brookings Institution (89/100), Center for American Progress (90/100), Urban Institute (69/100), RAND Corporation (89/100), Cato Institute (89/100), American Enterprise Institute (86/100), Heritage Foundation (85/100), Carnegie Endowment for International Peace (88/100) |
Moz Domain Authority 75/100 vs category average 52 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #34,104 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
New America has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "New America develops bold ideas and innovative solutions to strengthen democracy, education and work, technology, and family well-being in the U.S." (Meta description: 21 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ClaudeBot, Google-Extended - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on LinkedIn, Instagram, YouTube, X (Twitter), GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is New America?", Claude could identify the brand as of August 2026. New America is a Washington, D.C.-based think tank that produces research and policy analysis on issues like technology policy, education, national security, and economic opportunity. It also runs fellowship programs supporting writers, journalists, and public intellectuals. Best known for Its public policy research and fellows program covering technology, education, and political reform.
When asked "Best brands similar to New America?", Claude would recommend New America as of August 2026. It's a well-known and influential nonpartisan think tank often cited alongside Brookings or the Aspen Institute for policy research and public intellectual engagement.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
New America's main competitors in Non-profit: Brookings Institution (89/100), Center for American Progress (90/100), Urban Institute (69/100), RAND Corporation (89/100), Cato Institute (89/100).
Sources: Brand Analyzer scan
New America has moderate AI-search visibility, scoring 71/100 on Brand Analyzer's AI visibility composite (visibility 73, trust 76, recommendation 62). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: New America official site
New America was founded in 1999. New America operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
New America is headquartered in Washington, D.C.. New America operates in the Non-profit category.
Sources: Wikidata
New America scores 62/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: New America official site
New America is an American think tank founded in 1999 and headquartered in Washington, D.C. It is described in its knowledge-graph listing as a think tank, and it operates as a civic enterprise focused on developing bold ideas and innovative solutions for pressing societal issues in the United States.
Sources: New America official site
New America develops bold ideas and innovative solutions aimed at strengthening democracy, education and work, technology, and family well-being in the United States. It combines rigorous research and policy expertise with a flagship fellows program to translate these ideas into real-world impact across these issue areas.
Sources: New America official site
New America can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: New America official site
New America offers policy research, analysis, and reports on democracy, education and work, technology, and family well-being. It also runs a flagship fellows program that supports individuals developing and implementing innovative ideas, along with broader civic and policy initiatives aimed at translating research into real-world impact.
Sources: New America official site
New America's work is intended for policymakers, researchers, journalists, civic leaders, and members of the public who are interested in data-driven solutions to societal challenges in areas such as democracy, education, technology, and family well-being.
Sources: New America official site
New America scores 71/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
New America has a moderate AI-visibility profile at 71/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (76/100) and its weakest is recommendation likelihood (62/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #34,104 (Tranco). In a live check, Claude could already identify New America from memory (August 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to New America: Network for Good (90/100), Canada's National Observer (90/100), National Rifle Association (90/100), PATH (90/100).
A step up - brands to learn from: Workaway (91/100), Rainforest Alliance (91/100).
Category leader: PBS (97/100).
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