Together we can change the rules
New Economics Foundation (neweconomics.org) scores 83 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Non-profit brands, Government brands, Other brands, in the 76th percentile of 3085 Non-profit brands.
New Economics Foundation (NEF) is an independent UK-based think tank focused on transforming the economy to protect the environment, promote fair wealth distribution, and expand democratic participation in economic decision-making. Drawing on 40 years of experience, NEF combines research, policy development, and grassroots campaigning to advocate for systemic economic change. It targets policymakers, activists, and citizens interested in economic justice, climate action, and democratic economic control.
| Brand Name | New Economics Foundation |
|---|---|
| Domain | neweconomics.org |
| Industry | Non-profit, Government |
| Main Competitors | IPPR (89/100), Resolution Foundation (72/100), Positive Money, Demos (87/100), New Economy Coalition (79/100), Institute for Fiscal Studies (84/100) |
Moz Domain Authority 66/100 vs category average 52 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #73,073 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
New Economics Foundation appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Together we can change the rules to protect the planet, share the wealth and give everyone a say in how the economy is run." (Meta description: 24 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on X (Twitter), YouTube, Instagram, LinkedIn, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is New Economics Foundation?", Claude could identify the brand as of September 2026. The New Economics Foundation (NEF) is a UK-based think tank founded in 1986 that promotes economic alternatives aimed at social justice, environmental sustainability, and wellbeing rather than pure GDP growth. It conducts research and campaigns on issues like the Happy Planet Ind Best known for Being a leading UK think tank advocating for 'new economics' focused on wellbeing and sustainability over conventional GDP growth, and creator of the Happy Plan.
When asked "Best brands similar to New Economics Foundation?", Claude would recommend New Economics Foundation as of September 2026. It's one of the most prominent and long-standing progressive economic think tanks in the UK, so it would naturally come up alongside similar organizations like the New Economics Institute or Positive Money.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
New Economics Foundation's main competitors in Non-profit: IPPR (89/100), Resolution Foundation (72/100), Demos (87/100), New Economy Coalition (79/100), Institute for Fiscal Studies (84/100).
Sources: Brand Analyzer scan
New Economics Foundation has moderate AI-search visibility, scoring 53/100 on Brand Analyzer's AI visibility composite (visibility 47, trust 57, recommendation 58). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
New Economics Foundation scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
New Economics Foundation (NEF) is an independent think tank dedicated to reimagining and rebuilding the economy so that it protects the planet, distributes wealth fairly, and gives people a greater say in how it is run. It positions itself as a progressive organization focused on systemic economic change rather than incremental policy tweaks.
New Economics Foundation can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
NEF's work is used by policymakers, activists, community organizations, and citizens interested in economic justice, climate action, and expanding democratic input into economic systems. Its research and campaigns are aimed at informing public policy debates and mobilizing grassroots support for systemic economic change.
New Economics Foundation scores 53/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
New Economics Foundation has a limited AI-visibility profile at 53/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (58/100) and its weakest is visibility (47/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #73,073 (Tranco) and a Moz Domain Authority of 66/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify New Economics Foundation from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to New Economics Foundation: University of Notre Dame (83/100), New Civil Liberties Alliance (83/100), National Gallery of Art (83/100), NIESR (83/100).
A step up - brands to learn from: Workaway (91/100), Rainforest Alliance (91/100).
Category leader: PBS (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.