Trusted LENR Science Resource
New Energy Times (newenergytimes.com) scores 67 out of 100 on Brand Analyzer, placing it in the Developing tier among Education brands, Energy & Utilities brands, Media & Entertainment brands, in the 14th percentile of 12872 Education brands.
New Energy Times is an independent news outlet founded in 2000 and headquartered in San Rafael. It provides scientific information, references, and archives related to Low Energy Nuclear Reactions (LENR) research. The site maintains over 700 web pages and 2,000 reference documents, positioning itself as a financially independent, unbiased source of LENR science, intended for scientists, researchers, journalists, and others interested in objective information on the topic.
| Brand Name | New Energy Times |
|---|---|
| Domain | newenergytimes.com |
| Industry | Education, Energy & Utilities |
| Founded | 2000 |
| Headquarters | San Rafael |
| Main Competitors | LENR-CANR.org, Infinite Energy Magazine (74/100), E-Cat World, Cold Fusion Now (66/100) |
Moz Domain Authority 52/100 vs category average 49 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #1,512,440 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "This site provides LENR references, scientific information, and basic information about the science and research." (Meta description: 15 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Apache.
Social footprint: verified profiles on X (Twitter), Instagram; no detected presence on LinkedIn, Facebook, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is New Energy Times?", Claude could identify the brand as of September 2026. New Energy Times is a publication and website founded by journalist Steven Krivit that covers low-energy nuclear reactions (LENR), cold fusion research, and related fringe energy science topics with a critical, investigative bent. Best known for Investigative journalism on cold fusion and LENR research, including skepticism toward figures like Andrea Rossi.
When asked "Best brands similar to New Energy Times?", Claude would not surface New Energy Times as of September 2026. It's a niche investigative outlet on a fringe scientific topic rather than a mainstream education brand, so it wouldn't come up in a general best-of education list.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
New Energy Times's main competitors in Education: Infinite Energy Magazine (74/100), Cold Fusion Now (66/100).
Sources: Brand Analyzer scan
New Energy Times is an independent news outlet, founded in 2000 and based in San Rafael, that provides scientific information, references, and archived documentation on Low Energy Nuclear Reactions (LENR) research.
Sources: New Energy Times official site
New Energy Times has limited AI-search visibility, scoring 28/100 on Brand Analyzer's AI visibility composite (visibility 13, trust 29, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: New Energy Times official site
New Energy Times was founded in 2000. New Energy Times operates in the Education category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
New Energy Times is headquartered in San Rafael. New Energy Times operates in the Education category.
Sources: Wikidata
New Energy Times offers a large archive of web pages and reference documents on LENR research, providing scientific information and documentation rather than physical products or commercial services.
Sources: New Energy Times official site
New Energy Times scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority.
Sources: New Energy Times official site
New Energy Times is known for maintaining a large, long-standing archive of over 700 web pages and 2,000 reference documents on LENR, and for being financially independent of commercial or investment interests in the field since its founding in 2000.
Sources: New Energy Times official site
New Energy Times can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: New Energy Times official site
New Energy Times is used by scientists, researchers, journalists, and individuals seeking objective, in-depth information on LENR and related nuclear energy research.
Sources: New Energy Times official site
New Energy Times scores 28/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
New Energy Times has a weak AI-visibility profile at 28/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (53/100) and its weakest is visibility (13/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,512,440 (Tranco) and a Moz Domain Authority of 52/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify New Energy Times from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to New Energy Times: New Canaan Library (67/100), Northeastern University London (67/100), Neythri (67/100), NMTCB (Nuclear Medicine Technology Certification Board) (67/100).
A step up - brands to learn from: Ziyouz (71/100), ZiyoNET (71/100).
Category leader: Canva (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.