End of an era in trucking
Yellow Corporation (newpenn.com) scores 71 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Other brands, Manufacturing brands, in the 41st percentile of 41377 Other brands.
Yellow Corporation was an American freight transportation holding company founded in 1929 and headquartered in Overland Park, Kansas. It operated multiple regional less-than-truckload (LTL) carriers, including YRC Freight, USF Holland, USF Reddaway, and New Penn, serving businesses and shippers across North America. After nearly a century in business, the company ceased operations and filed voluntary Chapter 11 bankruptcy petitions on August 6, 2023, ending its role as a major player in the North American trucking industry.
| Brand Name | Yellow Corporation |
|---|---|
| Domain | newpenn.com |
| Industry | Other, Manufacturing |
| Founded | 1929 |
| Headquarters | Overland Park |
| Parent Company / Owner | United States Department of the Treasury |
| Main Competitors | Old Dominion Freight Line (78/100), ArcBest (ABF Freight) (85/100), Saia Inc., XPO Logistics (89/100), Estes Express Lines (85/100), TForce Freight (formerly UPS Freight), FedEx Freight (88/100) |
Moz Domain Authority 35/100 vs category average 36 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #1,932,798 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "End of an EraIt is a profound disappointment after nearly 100 years of business we have ceased operations and filed voluntary Chapter 11 petitions on August 6th, 2023. Read the ful…" (Meta description: 55 words. No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: Microdata (Schema.org), og:title, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx, WordPress, Ghost.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram; no detected presence on LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Yellow Corporation?", Claude could identify the brand as of October 2026. Yellow Corporation was one of the largest less-than-truckload (LTL) trucking and freight transportation companies in the United States, formerly known as YRC Worldwide, before it ceased operations and filed for bankruptcy in 2023. New Penn Motor Express, tied to the newpenn.com s Best known for Being a major US LTL trucking company that collapsed into bankruptcy in 2023 after decades of operation.
When asked "Best brands similar to Yellow Corporation?", Claude would not surface Yellow Corporation as of October 2026. Since the company shut down and liquidated in 2023, I wouldn't recommend it as an active option when discussing current trucking or freight providers.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Yellow Corporation's main competitors in Other: Old Dominion Freight Line (78/100), ArcBest (ABF Freight) (85/100), XPO Logistics (89/100), Estes Express Lines (85/100), FedEx Freight (88/100).
Sources: Brand Analyzer scan
Yellow Corporation offered freight transportation and logistics services through its network of regional carriers, including YRC Freight, USF Holland, USF Reddaway, and New Penn. These subsidiaries provided less-than-truckload (LTL) shipping services for businesses across North America. As of August 2023, these services are no longer being offered due to the company's cessation of operations and bankruptcy filing.
Sources: Yellow Corporation official site
Yellow Corporation was an American freight transportation holding company founded in 1929 and based in Overland Park, Kansas. It operated as a conglomerate of regional less-than-truckload (LTL) trucking brands, including YRC Freight, USF Holland, USF Reddaway, and New Penn. The company ceased operations and filed for Chapter 11 bankruptcy on August 6, 2023, ending nearly a century of business in the freight transportation industry.
Sources: Yellow Corporation official site
Yellow Corporation has limited AI-search visibility, scoring 32/100 on Brand Analyzer's AI visibility composite (visibility 25, trust 26, recommendation 51). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Yellow Corporation official site
Yellow Corporation was founded in 1929. Yellow Corporation operates in the Other category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Yellow Corporation is headquartered in Overland Park. Yellow Corporation operates in the Other category.
Sources: Wikidata
Yellow Corporation provided freight transportation services across North America through a network of regional less-than-truckload (LTL) carriers, including YRC Freight, USF Holland, USF Reddaway, and New Penn. These subsidiaries handled the shipping and logistics needs of businesses requiring freight transport. As of August 2023, the company has ceased all operations following its Chapter 11 bankruptcy filing.
Sources: Yellow Corporation official site
Yellow Corporation scores 51/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Other options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Yellow Corporation official site
Yellow Corporation was known for being one of the largest and longest-standing less-than-truckload (LTL) freight carriers in North America, operating for nearly 100 years through brands like YRC Freight, USF Holland, USF Reddaway, and New Penn. More recently, it became known for its sudden shutdown and Chapter 11 bankruptcy filing on August 6, 2023, which marked one of the largest trucking industry collapses in U.S. history.
Sources: Yellow Corporation official site
Yellow Corporation can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Yellow Corporation official site
Yellow Corporation is owned by or part of United States Department of the Treasury. Yellow Corporation operates in the Other category.
Sources: Wikidata
Yellow Corporation's services were used by businesses and shippers across North America that required freight transportation and logistics solutions, particularly for less-than-truckload (LTL) shipments. Its customer base included companies relying on its regional carrier network-YRC Freight, USF Holland, USF Reddaway, and New Penn-for moving goods. Following the company's 2023 bankruptcy and shutdown, these services are no longer available to customers.
Sources: Yellow Corporation official site
Yellow Corporation scores 32/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Yellow Corporation has a weak AI-visibility profile at 32/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (51/100) and its weakest is visibility (25/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,932,798 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 35/100 and thin schema.org structured data. In a live check, Claude could already identify Yellow Corporation from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Yellow Corporation: Newlight Technologies (AirCarbon) (71/100), New England Burials at Sea (71/100), New Wave Tattoo (71/100), Nextag.com (71/100).
A step up - brands to learn from: Zurich Insurance Group (81/100), ZuPreem (81/100).
Category leader: Accenture (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.