Supporting Writers in the South East
New Writing South (newwritingsouth.com) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Education brands, Media & Entertainment brands, Non-profit brands, in the 48th percentile of 29406 Education brands.
New Writing South is a non-profit organisation based in the South East of England that supports writers through courses, workshops, events, and festivals. It offers both self-paced and live learning opportunities led by established authors, aiming to nurture creative talent and build a community among aspiring and established writers, poets, and creative individuals in the region.
| Brand Name | New Writing South |
|---|---|
| Domain | newwritingsouth.com |
| Industry | Education, Media & Entertainment |
| Main Competitors | New Writing North (76/100), Writing West Midlands (73/100), National Centre for Writing (75/100), Spread the Word (75/100), Arvon (84/100), Literature Works (70/100) |
Moz Domain Authority 37/100 vs category average 46 / leader 98 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #2,553,505 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "SUPPORTING WRITERS IN THE SOUTH EAST ABOUT US FIRST TUESDAY WRITERSExplore different ways of writing and make new creative discoveries. See all events in …" (No meta description. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: Microdata (Schema.org), og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: PHP, WordPress, Ghost.
Social footprint: verified profiles on Facebook, Instagram, YouTube, X (Twitter); no detected presence on LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is New Writing South?", Claude could identify the brand as of October 2026. New Writing South is a writer development agency based in Brighton, UK, that supports emerging and established writers across the South East of England through mentoring, courses, events and talent development programmes. Best known for Supporting and developing writers in South East England through mentoring schemes and talent development programmes like The Workshop.
When asked "Best brands similar to New Writing South?", Claude would recommend New Writing South as of October 2026. It's a well regarded regional writer development organisation in the UK, so it would come up naturally if someone asked about writing support agencies in that area.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
New Writing South's main competitors in Education: New Writing North (76/100), Writing West Midlands (73/100), National Centre for Writing (75/100), Spread the Word (75/100), Arvon (84/100).
Sources: Brand Analyzer scan
New Writing South has low AI-search visibility, scoring 21/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 26, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: New Writing South official site
New Writing South offers self-paced creative writing courses, live workshops, events such as the 'First Tuesday Writers' series, and festivals. These are designed to help writers develop their craft, access professional development, and connect with other creatives and industry contacts in the South East.
Sources: New Writing South official site
New Writing South scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority.
Sources: New Writing South official site
New Writing South is a non-profit organisation that supports writers in the South East of England by providing courses, workshops, events, and festivals aimed at developing creative writing skills and building a community of writers.
Sources: New Writing South official site
New Writing South can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: New Writing South official site
New Writing South is used by aspiring and established writers, poets, and other creative individuals in the South East of England who are seeking to develop their writing skills, access professional development opportunities, and connect with a community of fellow writers and industry professionals.
Sources: New Writing South official site
New Writing South is known for being a regional hub for writer development in the South East of England, offering events such as its 'First Tuesday Writers' series and self-paced creative writing courses that give writers access to professional development opportunities and a creative community.
Sources: New Writing South official site
New Writing South scores 21/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
New Writing South has a weak AI-visibility profile at 21/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (53/100) and its weakest is visibility (0/100). It benefits from a global traffic rank of #2,553,505 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 37/100. In a live check, Claude could already identify New Writing South from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to New Writing South: Newport Landing (74/100), Newman Ministry (74/100), National Girls Collaborative Project (74/100), NHL Stenden Hogeschool (74/100).
A step up - brands to learn from: Zymo Research (81/100), Zutobi (81/100).
Category leader: Canva (97/100).
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