Dress for the moment
NEW YORKER (newyorker.de) earns a Brand Analyzer score of 78 out of 100, placing it in the Brand-Ready tier among Fashion & Apparel brands, E-commerce brands. Among 1384 Fashion & Apparel brands analyzed, NEW YORKER ranks in the 60th percentile (category average 74, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 93/100, Digital Presence 82/100, Visual Identity 93/100, Messaging Clarity 100/100, Trust Foundation 70/100, AI Discoverability 80/100, Brand Authority 51/100.
NEW YORKER is a German fast-fashion retailer founded in 1971 and headquartered in Brunswick, Germany. The company offers current fashion trends for men and women at accessible prices, largely through its own in-house brands such as AMISU, CENSORED, FISHBONE, SMOG, and BLACK SQUAD. Positioned as a fast-fashion retailer, NEW YORKER targets young, style-conscious consumers seeking trendy, affordable clothing, and operates both online and through physical retail stores.
| Brand Name | NEW YORKER |
|---|---|
| Domain | newyorker.de |
| Industry | Fashion & Apparel, E-commerce |
| Founded | 1971 |
| Headquarters | Brunswick |
| Main Competitors | H&M (88/100), Zara (79/100), Primark (67/100), C&A (80/100), Bershka (69/100), Pull&Bear (66/100), Zalando (86/100) |
Moz Domain Authority 62/100 vs category average 44 / leader 93 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #35,535 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Entdecke die neuesten Modetrends für Damen und Herren bei NEW YORKER. Kleidung von AMISU, CENSORED, FISHBONE, SMOG und BLACK SQUAD." (Meta description: 20 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, og:title, og:description, og:image, og:type, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, ClaudeBot, Google-Extended, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx.
Social footprint: verified profiles on X (Twitter), Instagram, YouTube, GitHub; no detected presence on LinkedIn, Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
NEW YORKER scores 49/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
NEW YORKER has a limited AI-visibility profile at 49/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (63/100) and its weakest is visibility (35/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #35,535 (Tranco) and a Moz Domain Authority of 62/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify NEW YORKER from memory (August 2026) - a sign these signals are paying off.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is NEW YORKER?", Claude could identify the brand as of August 2026. NEW YORKER is a German fast-fashion retail chain based in Braunschweig, offering affordable trendy clothing for teens and young adults across Europe. Best known for affordable trendy fast-fashion clothing for young people, especially in Germany and Europe.
When asked "Best brands similar to NEW YORKER?", Claude would recommend NEW YORKER as of August 2026. It's a well-known fast-fashion player in Europe often mentioned alongside brands like C&A, Primark, or H&M for budget-friendly youth fashion.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
NEW YORKER's main competitors include H&M (88/100), Zara (79/100), Primark (67/100), C&A (80/100), Bershka (69/100). These companies compete in the Fashion & Apparel space for similar customers, offering comparable products or services.
Sources: Brand Analyzer scan
NEW YORKER and H&M are competitors in Fashion & Apparel. Brand Analyzer scores NEW YORKER at 78/100 and H&M at 88/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Brand Analyzer scan
Popular alternatives to NEW YORKER include H&M (88/100), Zara (79/100), Primark (67/100), C&A (80/100), Bershka (69/100). Each is an established option in the Fashion & Apparel space; the best fit depends on your specific needs, budget, and required features.
Sources: Brand Analyzer scan
NEW YORKER offers clothing and fashion apparel for men and women, sold under its own in-house brands including AMISU, CENSORED, FISHBONE, SMOG, and BLACK SQUAD. Its product range covers current fashion trends aimed at style-conscious young consumers.
Sources: NEW YORKER official site
NEW YORKER is a German fast-fashion clothing retailer founded in 1971 and headquartered in Brunswick, Germany. It sells trendy apparel for men and women, largely through its own portfolio of in-house brands.
Sources: NEW YORKER official site
NEW YORKER has limited AI-search visibility, scoring 49/100 on Brand Analyzer's AI visibility composite (visibility 35, trust 63, recommendation 58). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: NEW YORKER official site
NEW YORKER was founded in 1971. NEW YORKER operates in the Fashion & Apparel category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
NEW YORKER is headquartered in Brunswick. NEW YORKER operates in the Fashion & Apparel category.
Sources: Wikidata
NEW YORKER designs, markets, and sells current fashion trends for men and women at accessible price points. It operates through its own in-house clothing labels, including AMISU, CENSORED, FISHBONE, SMOG, and BLACK SQUAD, sold both online via newyorker.de and in physical retail stores.
Sources: NEW YORKER official site
NEW YORKER scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Fashion & Apparel options. Recommendation depends on crawlability, structured data, and category authority.
Sources: NEW YORKER official site
NEW YORKER can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: NEW YORKER official site
NEW YORKER is known for offering affordable, on-trend fast fashion for young consumers, distinguished by its use of multiple in-house brands such as AMISU, CENSORED, FISHBONE, SMOG, and BLACK SQUAD rather than selling third-party labels.
Sources: NEW YORKER official site
NEW YORKER's customer base consists primarily of fashion-forward young men and women seeking trendy, affordable clothing.
Sources: NEW YORKER official site
Ranked closest to NEW YORKER: Naturals Salon (78/100), Nappa Dori (78/100), Optimist (78/100), Pacsun (78/100).
A step up - brands to learn from: Yogamatters (81/100), YesStyle (81/100).
Category leader: Complex (97/100).