Open survey solutions, worldwide
NIPO (nfieldmr.com) scores 83 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among SaaS brands, Technology brands, Marketing & Advertising brands, in the 80th percentile of 25444 SaaS brands.
NIPO develops cloud-based survey solutions designed for professional market research organizations. Its platform, built on an open architecture, supports CAPI, online, and face-to-face data collection while maintaining full regulatory compliance and security. NIPO is positioned as a trusted provider of survey infrastructure for research companies seeking reliable, scalable, and secure tools to conduct data collection worldwide.
| Brand Name | NIPO |
|---|---|
| Domain | nfieldmr.com |
| Industry | SaaS, Technology |
| Main Competitors | Qualtrics (90/100), SurveyMonkey (95/100), Confirmit (84/100), Voxco (84/100), Askia (79/100), Forsta (Decipher/FocusVision) (82/100), IPSOS Interactive Services (93/100) |
Moz Domain Authority 38/100 vs category average 37 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
NIPO has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "NIPO develops cloud based survey solutions for professional market researchers, with an open architecture and fully compliant." (Meta description: 17 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: PHP, Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on Facebook, Instagram; no detected presence on X (Twitter), LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is NIPO?", Claude could identify the brand as of September 2026. NIPO is the company behind Nfield, a survey and market research data collection platform used by research agencies to run online, mobile, telephone, and face-to-face interviews. Best known for Nfield survey/data collection software for market research agencies.
When asked "Best brands similar to NIPO?", Claude would recommend NIPO as of September 2026. It's a recognized, established platform in the market research software space, so it's worth mentioning alongside similar tools like Confirmit or Voxco.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
NIPO's main competitors in SaaS: Qualtrics (90/100), SurveyMonkey (95/100), Confirmit (84/100), Voxco (84/100), Askia (79/100).
Sources: Brand Analyzer scan
NIPO has limited AI-search visibility, scoring 49/100 on Brand Analyzer's AI visibility composite (visibility 57, trust 29, recommendation 59). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: NIPO official site
NIPO offers cloud-based survey solutions supporting CAPI (computer-assisted personal interviewing), online surveys, and face-to-face data collection. These tools are built on an open architecture designed to be scalable, secure, and compliant with industry standards, catering specifically to the needs of market research professionals.
Sources: NIPO official site
NIPO scores 59/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest SaaS options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: NIPO official site
NIPO is a company that develops cloud-based survey software solutions for professional market research organizations. Its platform provides tools for data collection through CAPI, online, and face-to-face methods, built on an open architecture and designed for compliance and security.
Sources: NIPO official site
NIPO develops and provides cloud-based survey technology used by market research professionals. Its solutions support multiple data collection modes, including computer-assisted personal interviewing (CAPI), online surveys, and face-to-face research. The platform is built with an open architecture, allowing integration and flexibility for research organizations, while maintaining compliance with relevant data and security standards.
Sources: NIPO official site
NIPO can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: NIPO official site
NIPO's tools are used by professional market research companies and researchers who require reliable, secure, and scalable survey technology for various data collection methods, including CAPI, online, and face-to-face research.
Sources: NIPO official site
NIPO is known for providing survey technology infrastructure tailored specifically to professional market research companies, emphasizing open architecture, security, and compliance across multiple data collection methods such as CAPI, online, and face-to-face research.
Sources: NIPO official site
NIPO scores 49/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
NIPO has a limited AI-visibility profile at 49/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (59/100) and its weakest is trust (29/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: a low Moz Domain Authority of 38/100 and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify NIPO from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to NIPO: Nextar (Nex POS) (83/100), NewsBlur (83/100), NikoHealth (83/100), Ninety (83/100).
A step up - brands to learn from: Zuken (91/100), ZipRecruiter (91/100).
Category leader: Hostinger (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.