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National Guild of Hypnotists (ngh.net) scores 84 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Education brands, Non-profit brands, Healthcare brands, in the 86th percentile of 9472 Education brands.
The National Guild of Hypnotists (NGH) is a not-for-profit educational corporation founded in 1950, based in Merrimack County. It serves as a professional organization for hypnotists worldwide, offering certification training, education, and resources in hypnosis and neuro-linguistic programming (NLP). NGH connects aspiring and practicing hypnotists, trainers, and educators, while also helping the public locate certified hypnotists. Its mission centers on advancing education, ethical practice, professional growth, and community within the hypnosis field.
| Brand Name | National Guild of Hypnotists |
|---|---|
| Domain | ngh.net |
| Industry | Education, Non-profit |
| Founded | 1950 |
| Headquarters | Merrimack County |
| Main Competitors | American Council of Hypnotist Examiners (75/100), International Medical and Dental Hypnotherapy Association (66/100), International Association of Counselors and Therapists (68/100), General Hypnotherapy Standards Council, American Hypnosis Association (66/100) |
Moz Domain Authority 48/100 vs category average 50 / leader 99 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #436,956 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
National Guild of Hypnotists has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "National Guild of Hypnotists, Inc. is a not-for-profit, educational corporation. Founded in 1950 the Guild is a professional organization. Hypnosis Certification Training, Find a H…" (Meta description: 32 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, Product/Article schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx, WordPress, Ghost.
Social footprint: verified profiles on Facebook, YouTube, Instagram, LinkedIn, GitHub; no detected presence on X (Twitter) - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is National Guild of Hypnotists?", Claude could identify the brand as of September 2026. The National Guild of Hypnotists is one of the oldest and largest organizations for certifying and training hypnotists, offering certification courses, continuing education, and an annual convention for practitioners of hypnotherapy. Best known for Certifying hypnotists and hypnotherapists through standardized training programs and its annual convention.
When asked "Best brands similar to National Guild of Hypnotists?", Claude would recommend National Guild of Hypnotists as of September 2026. It's one of the most recognized and established certifying bodies in the hypnotism field, so it would naturally come up if someone asked about reputable hypnotherapy training or certification organizations.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
National Guild of Hypnotists's main competitors in Education: American Council of Hypnotist Examiners (75/100), International Medical and Dental Hypnotherapy Association (66/100), International Association of Counselors and Therapists (68/100), American Hypnosis Association (66/100).
Sources: Brand Analyzer scan
NGH offers hypnosis certification training programs, educational courses in neuro-linguistic programming (NLP), and training based on Erickson's hypnotherapy methods. It also provides a searchable directory to help the public find certified hypnotists.
The National Guild of Hypnotists (NGH) is a not-for-profit, educational corporation founded in 1950. It functions as an international professional organization for hypnotists, providing certification training, educational resources, and a community for practitioners in hypnosis and neuro-linguistic programming (NLP).
National Guild of Hypnotists has moderate AI-search visibility, scoring 60/100 on Brand Analyzer's AI visibility composite (visibility 68, trust 48, recommendation 60). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
National Guild of Hypnotists was founded in 1950. National Guild of Hypnotists operates in the Education category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
National Guild of Hypnotists is headquartered in Merrimack County. National Guild of Hypnotists operates in the Education category.
Sources: Wikidata
National Guild of Hypnotists scores 60/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
NGH is known for being a long-standing, not-for-profit professional organization for hypnotists, founded in 1950. It is recognized for offering hypnosis certification training and for maintaining a global network of certified practitioners in hypnosis and NLP.
National Guild of Hypnotists can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
NGH's services are used by aspiring and practicing hypnotists, educators, and trainers seeking certification and professional development. Individuals seeking certified hypnotists for personal or therapeutic purposes also use the organization's directory to find practitioners.
National Guild of Hypnotists scores 60/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
National Guild of Hypnotists has a moderate AI-visibility profile at 60/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (68/100) and its weakest is trust (48/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #436,956 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify National Guild of Hypnotists from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to National Guild of Hypnotists: NFCC (National Foundation for Credit Counseling) (84/100), National Endowment for the Humanities (84/100), NMSI (84/100), Institute of Noetic Sciences (IONS) (84/100).
A step up - brands to learn from: Washington State University (91/100), Workaway (91/100).
Category leader: Canva (97/100).
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