The Official Website of New Hampshire
NH.gov (nh.gov) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Government brands, in the 56th percentile of 6273 Government brands.
NH.gov is the official web portal of New Hampshire State Government, based in Concord, United States. It serves as a centralized gateway connecting residents, businesses, and visitors to state agencies, services, and information. Operated under the New Hampshire Department of Natural and Cultural Resources, the site consolidates access to government resources, aiming to simplify navigation of state services for the public.
| Brand Name | NH.gov |
|---|---|
| Domain | nh.gov |
| Industry | Government |
| Headquarters | Concord, New Hampshire, United States |
| Parent Company / Owner | New Hampshire Department of Natural and Cultural Resources |
| Main Competitors | Mass.gov (85/100), CT.gov (72/100), Maine.gov, Vermont.gov (69/100), USA.gov (88/100), NY.gov (70/100) |
Moz Domain Authority 78/100 vs category average 50 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #12,159 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
NH.gov appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "To provide a centralized web portal connecting residents and visitors to New Hampshire State Government's agencies, services, and information." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Drupal.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is NH.gov?", Claude could identify the brand as of October 2026. NH.gov is the official website of the State of New Hampshire, serving as the portal for state government services, agency information, and resources for residents, businesses, and visitors. Best known for Being the official online portal for New Hampshire state government services and information.
When asked "Best brands similar to NH.gov?", Claude would not surface NH.gov as of October 2026. It's a government website rather than a brand or business, so it wouldn't come up in a typical best-brands recommendation context.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
NH.gov's main competitors in Government: Mass.gov (85/100), CT.gov (72/100), Vermont.gov (69/100), USA.gov (88/100), NY.gov (70/100).
Sources: Brand Analyzer scan
NH.gov is the official website of New Hampshire State Government, serving as a centralized web portal that connects residents, businesses, and visitors to state agencies, services, and information.
Sources: NH.gov official site
NH.gov has moderate AI-search visibility, scoring 50/100 on Brand Analyzer's AI visibility composite (visibility 51, trust 37, recommendation 63). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: NH.gov official site
Yes, NH.gov is an official government website operated under the New Hampshire Department of Natural and Cultural Resources, making it a trustworthy and authoritative source for state government information and services.
Sources: NH.gov official site
NH.gov provides a single point of access to New Hampshire's state government agencies and their services, helping users find information, resources, and links to various departments without needing to search multiple separate agency websites.
Sources: NH.gov official site
NH.gov scores 63/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Government options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: NH.gov official site
NH.gov offers access to New Hampshire state agency websites, government services, and informational resources for residents, businesses, and visitors, functioning as a directory and gateway rather than offering standalone products.
Sources: NH.gov official site
NH.gov can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: NH.gov official site
NH.gov is used by New Hampshire residents, businesses, and visitors who need to access state government services, agency information, or official resources.
Sources: NH.gov official site
NH.gov is known for being the official, authoritative digital gateway to New Hampshire State Government, consolidating links and information from numerous state agencies into one centralized portal.
Sources: NH.gov official site
NH.gov is owned by or part of New Hampshire Department of Natural and Cultural Resources. NH.gov operates in the Government category.
Sources: Wikidata
NH.gov is widely used because it simplifies access to New Hampshire government services by providing a single, official entry point rather than requiring users to navigate multiple separate agency websites.
Sources: NH.gov official site
NH.gov scores 50/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
NH.gov has a limited AI-visibility profile at 50/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (63/100) and its weakest is trust (37/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #12,159 (Tranco) and a Moz Domain Authority of 78/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify NH.gov from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to NH.gov: National Federation of Federal Employees (NFFE) (77/100), National Family Farm Coalition (77/100), Niagara Region (77/100), Métropole Nice Côte d'Azur (77/100).
A step up - brands to learn from: Zadar Tourist Board (81/100), The Young Foundation (81/100).
Category leader: ABC News (96/100).
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