Health research, generations ahead
All of Us Research Program (nih.gov) scores 60 out of 100 on Brand Analyzer, placing it in the Developing tier among Healthcare brands, Government brands, Non-profit brands, in the 6th percentile of 10210 Healthcare brands.
All of Us Research Program is a National Institutes of Health (NIH) initiative based in Bethesda, Maryland, that aims to build one of the most diverse health databases in history. It partners with a million or more people across the United States, particularly those from historically underrepresented communities, to collect health data supporting precision medicine research. The program serves both participants and researchers seeking diverse, large-scale health datasets to improve health outcomes.
| Brand Name | All of Us Research Program |
|---|---|
| Domain | nih.gov |
| Industry | Healthcare, Government |
| Headquarters | Bethesda |
| Parent Company / Owner | United States National Institutes of Health |
| Main Competitors | UK Biobank (78/100), Million Veteran Program, 23andMe (91/100), Geisinger MyCode Community Health Initiative (85/100), deCODE genetics (83/100) |
Moz Domain Authority 95/100 vs category average 41 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "To accelerate health research by building one of the most diverse health databases in history, partnering with a million or more people across the United States." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Facebook, Instagram; no detected presence on X (Twitter), LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is PubMed?", Claude could identify the brand as of August 2026. PubMed is a free search engine developed by the National Library of Medicine (part of NIH) that provides access to millions of citations and abstracts from biomedical and life sciences literature, including MEDLINE. Best known for Being the go-to free database for searching biomedical research papers and abstracts.
When asked "Best brands similar to PubMed?", Claude would recommend All of Us Research Program as of August 2026. It's the standard reference tool for medical literature searches, so it would naturally come up for anyone looking for trusted healthcare research databases.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
All of Us Research Program's main competitors in Healthcare: UK Biobank (78/100), 23andMe (91/100), Geisinger MyCode Community Health Initiative (85/100), deCODE genetics (83/100).
Sources: Brand Analyzer scan
All of Us Research Program is a research initiative of the United States National Institutes of Health (NIH), headquartered in Bethesda, Maryland. It is designed to build one of the most diverse health databases in history by partnering with a million or more participants across the United States to advance precision medicine research.
All of Us Research Program has limited AI-search visibility, scoring 32/100 on Brand Analyzer's AI visibility composite (visibility 15, trust 44, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
All of Us Research Program is headquartered in Bethesda. All of Us Research Program operates in the Healthcare category.
Sources: Wikidata
All of Us Research Program scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority.
All of Us Research Program can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
All of Us offers a large-scale health database built from data contributed by participants across the United States, including diverse health information intended for use in precision medicine research. This resource is made available to researchers and healthcare professionals seeking diverse health data to study disease and improve health outcomes.
All of Us is used by adults across the United States who volunteer as participants, with particular emphasis on individuals from communities historically underrepresented in biomedical research. It is also used by researchers and healthcare professionals who access the resulting diverse health data for precision medicine studies.
All of Us is known for being a large-scale NIH research effort focused on building one of the most diverse health databases in history. It is particularly recognized for its emphasis on including participants from communities historically underrepresented in biomedical research, aiming to make precision medicine research more inclusive and representative.
All of Us Research Program is owned by or part of United States National Institutes of Health. All of Us Research Program operates in the Healthcare category.
Sources: Wikidata
All of Us Research Program scores 32/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
All of Us Research Program has a weak AI-visibility profile at 32/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (48/100) and its weakest is visibility (15/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 95/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify All of Us Research Program from memory (August 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
60 in September 2026, down from 79 in August 2026.
Ranked closest to All of Us Research Program: Naftalan Hotels (60/100), KetoGo.app (60/100), OhioHealthy (60/100), PathCare (60/100).
A step up - brands to learn from: ZT Corporate (71/100), Zorgnet-Icuro (71/100).
Category leader: Booksy (96/100).
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