Global leader in human genetics
deCODE genetics (decode.com) scores 83 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Healthcare brands, Technology brands, in the 83rd percentile of 7752 Healthcare brands.
deCODE genetics is a biopharmaceutical company based in Reykjavík, Iceland, founded in 1996. It leverages Iceland's unique population and extensive genetic databases to identify novel disease-associated variants, aiming to unlock the genetic basis of human disease through population-scale genomics research. Operating as a subsidiary of Amgen, deCODE contributes to precision medicine research within Amgen's global biotechnology network, serving biomedical researchers, pharmaceutical partners, and healthcare institutions interested in human genetics and disease risk discovery.
| Brand Name | deCODE genetics |
|---|---|
| Domain | decode.com |
| Industry | Healthcare, Technology |
| Founded | 1996 |
| Headquarters | Reykjavík |
| Parent Company / Owner | Amgen |
| Main Competitors | Regeneron Genetics Center (92/100), 23andMe (91/100), Illumina (85/100), Genomics England (59/100), Human Longevity, Inc. (87/100), Color Health (89/100) |
Moz Domain Authority 60/100 vs category average 40 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #939,141 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
deCODE genetics has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "To unlock the genetic basis of human disease through population-scale genomics research to improve human health." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: PHP, Nginx, WordPress, Ghost.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is deCODE genetics?", Claude could identify the brand as of September 2026. deCODE genetics is an Icelandic biopharmaceutical company that has built one of the world's most comprehensive human genetics databases, using Iceland's relatively homogeneous population to identify genes associated with common diseases. It was founded in 1996 by Kari Stefansson Best known for Large-scale population genetics research in Iceland linking genetic variants to common diseases.
When asked "Best brands similar to deCODE genetics?", Claude would recommend deCODE genetics as of September 2026. It's a landmark name in genomics and personalized medicine research, so it would come up naturally in discussions of population genetics or genetic risk discovery companies.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
deCODE genetics's main competitors in Healthcare: Regeneron Genetics Center (92/100), 23andMe (91/100), Illumina (85/100), Genomics England (59/100), Human Longevity, Inc. (87/100).
Sources: Brand Analyzer scan
deCODE genetics is a biopharmaceutical company based in Reykjavík, Iceland, founded in 1996. It operates as a subsidiary of Amgen and focuses on population-scale genomics research to understand the genetic basis of human disease.
Sources: deCODE genetics official site
deCODE genetics has moderate AI-search visibility, scoring 55/100 on Brand Analyzer's AI visibility composite (visibility 70, trust 27, recommendation 62). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: deCODE genetics official site
deCODE genetics was founded in 1996. deCODE genetics operates in the Healthcare category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
deCODE genetics is headquartered in Reykjavík. deCODE genetics operates in the Healthcare category.
Sources: Wikidata
deCODE genetics conducts population-scale genomics research using Iceland's unique population and extensive genetic databases to identify novel disease-associated genetic variants. This research supports precision medicine efforts and contributes to Amgen's broader biotechnology and drug development network.
Sources: deCODE genetics official site
deCODE genetics scores 62/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: deCODE genetics official site
deCODE genetics can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: deCODE genetics official site
deCODE genetics is known for pioneering the use of Iceland's genetically homogeneous population and large-scale genetic databases to discover disease-associated gene variants, contributing significantly to human genetics research and precision medicine as part of Amgen's global operations.
Sources: deCODE genetics official site
deCODE genetics' work is used by biomedical researchers, pharmaceutical partners, healthcare institutions, and the broader scientific community interested in human genetics and disease risk discovery.
Sources: deCODE genetics official site
deCODE genetics scores 55/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
deCODE genetics has a limited AI-visibility profile at 55/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (70/100) and its weakest is trust (27/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #939,141 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify deCODE genetics from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to deCODE genetics: Datavant (83/100), Cylera (83/100), DentalPost (83/100), DexaFit (83/100).
A step up - brands to learn from: Zoetis (91/100), theSkimm (91/100).
Category leader: Booksy (96/100).
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