Thrilling Jackpots, Trusted Draws
New Hampshire Lottery (nhlottery.com) scores 72 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Government brands, Media & Entertainment brands, in the 36th percentile of 10233 Government brands.
The New Hampshire Lottery is the official state-run lottery of New Hampshire, operating under government authority to offer lottery games, scratch tickets, and jackpot draws. Its mission is to generate revenue that supports New Hampshire's education system and public programs. As a regulated government entity, it provides adult residents and visitors a legal way to participate in lottery gaming while contributing to state-funded initiatives.
| Brand Name | New Hampshire Lottery |
|---|---|
| Domain | nhlottery.com |
| Industry | Government, Media & Entertainment |
| Main Competitors | Massachusetts State Lottery (76/100), Maine Lottery, Vermont Lottery (71/100), Connecticut Lottery (80/100), Multi-State Lottery Association (70/100), DraftKings (92/100) |
Moz Domain Authority 45/100 vs category average 48 / leader 97 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #293,598 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Official New Hampshire Lottery Website" (Meta description: 5 words. No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Gatsby.
Social footprint: verified profiles on Instagram, YouTube, LinkedIn, X (Twitter); no detected presence on Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is New Hampshire Lottery?", Claude could identify the brand as of October 2026. The New Hampshire Lottery is the state-run lottery organization that operates games like Powerball, Mega Millions, and various scratch tickets and in-state draw games, with proceeds going to support public education in New Hampshire. Best known for Being the first legal state lottery in the United States, established in 1964.
When asked "Best brands similar to New Hampshire Lottery?", Claude would recommend New Hampshire Lottery as of October 2026. It's a notable state lottery with historical significance as the first in the US, so it would come up naturally in discussions of state lotteries or government-run gaming entities.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
New Hampshire Lottery's main competitors in Government: Massachusetts State Lottery (76/100), Vermont Lottery (71/100), Connecticut Lottery (80/100), Multi-State Lottery Association (70/100), DraftKings (92/100).
Sources: Brand Analyzer scan
The New Hampshire Lottery offers a variety of lottery games, including scratch tickets and jackpot draw games, as part of its official state-run gaming operations.
Sources: New Hampshire Lottery official site
The New Hampshire Lottery is the official, government-operated lottery of the U.S. state of New Hampshire. It is a state agency responsible for offering regulated lottery games, including scratch tickets and jackpot draws, to adult residents and visitors of the state.
Sources: New Hampshire Lottery official site
New Hampshire Lottery has limited AI-search visibility, scoring 29/100 on Brand Analyzer's AI visibility composite (visibility 20, trust 26, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: New Hampshire Lottery official site
New Hampshire Lottery scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Government options. Recommendation depends on crawlability, structured data, and category authority.
Sources: New Hampshire Lottery official site
The New Hampshire Lottery is known for being the state's official, government-backed source for lottery games, scratch tickets, and jackpot draws. It is recognized for its role in funding New Hampshire's education system and public programs through lottery revenue.
Sources: New Hampshire Lottery official site
As the official, government-regulated lottery of New Hampshire, the New Hampshire Lottery operates under state oversight, which provides a framework of accountability and regulation typical of state-run lotteries. Its stated mission ties revenue generation directly to public benefit, specifically education and public programs, reinforcing its role as a trusted civic institution.
Sources: New Hampshire Lottery official site
New Hampshire Lottery can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: New Hampshire Lottery official site
The New Hampshire Lottery is used by adult residents and visitors of New Hampshire who are interested in playing lottery games, purchasing scratch tickets, or participating in jackpot draws.
Sources: New Hampshire Lottery official site
New Hampshire Lottery scores 29/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
New Hampshire Lottery has a weak AI-visibility profile at 29/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (48/100) and its weakest is visibility (20/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #293,598 (Tranco) and a Moz Domain Authority of 45/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify New Hampshire Lottery from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to New Hampshire Lottery: AUDA-NEPAD (72/100), Neovote (72/100), Northern Ireland Blood Transfusion Service (72/100), Norsk Tipping (72/100).
A step up - brands to learn from: Genasys (81/100), Zero Project (81/100).
Category leader: ABC News (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.