Your trusted .at domain registry
nic.at (nic.at) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Technology brands, Telecommunications brands, in the 39th percentile of 56001 Technology brands.
nic.at is the official registry for Austria's .at country-code top-level domain (ccTLD), responsible for the secure registration and administration of .at domains. Founded in 1998 and headquartered in Salzburg, it operates as the network information center for Austria under national authority. The organization serves businesses, organizations, and individuals seeking to register, manage, or secure .at domain names, positioning itself as the trusted, authoritative gateway to Austria's most important domain extension.
| Brand Name | nic.at |
|---|---|
| Domain | nic.at |
| Industry | Technology, Telecommunications |
| Founded | 1998 |
| Headquarters | Salzburg |
| Parent Company / Owner | Internet Privatstiftung |
| Main Competitors | DENIC (65/100), SWITCH, Nominet (90/100), EURid (83/100), GoDaddy (83/100), Namecheap (95/100) |
Moz Domain Authority 41/100 vs category average 39 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #71,145 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads ".at is the most important Top Level Domain in Austria. Make sure to get your .at domain now!" (Meta description: 18 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Facebook, YouTube, Instagram, X (Twitter), GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is nic.at?", Claude could identify the brand as of November 2026. nic.at is the official registry for Austria's .at country-code top-level domain, responsible for managing domain registrations, DNS infrastructure, and related internet governance services in Austria. Best known for Being the registrar and administrator of the .at domain namespace.
When asked "Best brands similar to nic.at?", Claude would recommend nic.at as of November 2026. It's the definitive authority for .at domains, so it's a natural mention for anyone dealing with Austrian domain registration or internet infrastructure.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
nic.at's main competitors in Technology: DENIC (65/100), Nominet (90/100), EURid (83/100), GoDaddy (83/100), Namecheap (95/100).
Sources: Brand Analyzer scan
nic.at is the official network information center and registry organization responsible for Austria's .at country-code top-level domain (ccTLD). Founded in 1998 and based in Salzburg, it operates under the Internet Privatstiftung and holds national authority over the registration and administration of .at domain names.
Sources: nic.at official site
nic.at has limited AI-search visibility, scoring 31/100 on Brand Analyzer's AI visibility composite (visibility 25, trust 29, recommendation 46). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: nic.at official site
nic.at was founded in 1998. nic.at operates in the Technology category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
nic.at is headquartered in Salzburg. nic.at operates in the Technology category.
Sources: Wikidata
nic.at offers registration and administration services for .at domain names, including domain management and security services related to maintaining ownership and operation of a .at web address.
Sources: nic.at official site
Yes, nic.at is trustworthy in the context of domain registration, as it is the official, nationally authorized registry for Austria's .at domain, established in 1998 and operating under the Internet Privatstiftung. Its role as the designated authority for .at domains gives it institutional credibility for secure and reliable domain administration.
Sources: nic.at official site
nic.at manages the registration, administration, and security of .at domain names, Austria's national top-level domain. It acts as the registry that oversees the technical infrastructure, policies, and processes required for individuals, businesses, and organizations to obtain and maintain a .at domain.
Sources: nic.at official site
nic.at scores 46/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Technology options. Recommendation depends on crawlability, structured data, and category authority.
Sources: nic.at official site
nic.at is known for being the official registry operator of Austria's .at top-level domain, providing secure and reliable domain registration and administration services backed by national authority since 1998.
Sources: nic.at official site
nic.at can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: nic.at official site
nic.at is owned by or part of Internet Privatstiftung. nic.at operates in the Technology category.
Sources: Wikidata
nic.at is used by businesses, organizations, and individuals in Austria who want to register, manage, or secure a .at domain name for their online presence.
Sources: nic.at official site
nic.at scores 31/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
nic.at has a weak AI-visibility profile at 31/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (46/100) and its weakest is visibility (25/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #71,145 (Tranco) and a Moz Domain Authority of 41/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify nic.at from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to nic.at: NI (National Instruments) (74/100), NexusBond (74/100), Nichia (74/100), Nicotra Gebhardt (74/100).
A step up - brands to learn from: Zymo Research (81/100), Zurich Italia (81/100).
Category leader: Hostinger (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.