Instituut voor Oorlogs-, Holocaust- en Genocidestudies
NIOD (niod.nl) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Education brands, Non-profit brands, Media & Entertainment brands, in the 74th percentile of 36308 Education brands.
NIOD (Nederlands Instituut voor Oorlogs-, Holocaust- en Genocidestudies) is a Dutch research institute founded in 1945 and based in Amsterdam. It is part of the Royal Netherlands Academy of Arts and Sciences (KNAW). NIOD researches and documents the history of war, the Holocaust, and genocide, maintaining archives, an image bank, and a specialized library. It serves researchers, students, teachers, journalists, and the general public interested in these topics, functioning as the Netherlands' leading knowledge center in this field.
| Brand Name | NIOD |
|---|---|
| Domain | niod.nl |
| Industry | Education, Non-profit |
| Founded | 1945 |
| Headquarters | Amsterdam |
| Parent Company / Owner | Royal Netherlands Academy of Arts and Sciences |
| Main Competitors | United States Holocaust Memorial Museum (85/100), Yad Vashem (90/100), Imperial War Museums (83/100), Anne Frank Stichting (81/100), Wiener Holocaust Library (60/100), Fondation pour la Mémoire de la Shoah (76/100) |
Ranked #355,154 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
NIOD has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Het NIOD onderzoekt en documenteert de geschiedenis van oorlog, Holocaust en genocide om kennis hierover te behouden en toegankelijk te maken voor onderzoek en samenleving." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Detected tech stack: Next.js, Vercel.
Social footprint: verified profiles on Instagram, Facebook, X (Twitter), YouTube, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is NIOD?", Claude could identify the brand as of November 2026. NIOD is the Netherlands Institute for War, Holocaust and Genocide Studies, a Dutch research institute based in Amsterdam that studies the history of war, the Holocaust, and genocide, often with a focus on the Netherlands and World War II. Best known for being the leading Dutch research institute on World War II, the Holocaust, and genocide studies.
When asked "Best brands similar to NIOD?", Claude would recommend NIOD as of November 2026. It's a well regarded and authoritative institution in its field, so I'd mention it if someone asked about war or Holocaust research organizations.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
NIOD's main competitors in Education: United States Holocaust Memorial Museum (85/100), Yad Vashem (90/100), Imperial War Museums (83/100), Anne Frank Stichting (81/100), Wiener Holocaust Library (60/100).
Sources: Brand Analyzer scan
NIOD offers access to historical archives, an extensive image bank, and a specialized library focused on the history of war, the Holocaust, and genocide, supporting both academic research and public access to this knowledge.
Sources: NIOD official site
NIOD is a Dutch research institute, founded in 1945 and headquartered in Amsterdam, that is part of the Royal Netherlands Academy of Arts and Sciences (KNAW). It specializes in the study and documentation of the history of war, the Holocaust, and genocide.
Sources: NIOD official site
NIOD has limited AI-search visibility, scoring 46/100 on Brand Analyzer's AI visibility composite (visibility 70, trust 15, recommendation 40). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: NIOD official site
NIOD was founded in 1945. NIOD operates in the Education category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
NIOD is headquartered in Amsterdam. NIOD operates in the Education category.
Sources: Wikidata
NIOD researches and documents the history of war, the Holocaust, and genocide. It maintains archives, an extensive image bank, and a specialized library, making this material accessible for academic research and for the general public.
Sources: NIOD official site
NIOD scores 40/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: NIOD official site
NIOD is known for being the Netherlands' principal knowledge institute on the history of World War II, the Holocaust, and genocide, offering unique access to archives, a large image bank, and a specialized library on these subjects.
Sources: NIOD official site
NIOD can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: NIOD official site
NIOD is used by researchers, students, teachers, journalists, and members of the general public who have an interest in the history of war, the Holocaust, and genocide.
Sources: NIOD official site
NIOD is owned by or part of Royal Netherlands Academy of Arts and Sciences. NIOD operates in the Education category.
Sources: Wikidata
NIOD scores 46/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
NIOD has a limited AI-visibility profile at 46/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (70/100) and its weakest is trust (15/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #355,154 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify NIOD from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to NIOD: NIIT Foundation (78/100), National Indian Education Association (78/100), Nisg̱a'a Lisims Government (78/100), National Institute of Technology, Uttarakhand (78/100).
A step up - brands to learn from: Zymo Research (81/100), Zutobi (81/100).
Category leader: Canva (97/100).
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