Learning. Community. Play.
NIRSA (nirsa.net) scores 79 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Education brands, Sports & Fitness brands, Non-profit brands, in the 78th percentile of 34952 Education brands.
NIRSA is a U.S.-based non-profit professional organization founded in 1950 and headquartered in Corvallis, Oregon. It serves collegiate recreation professionals, administrators, and students involved in campus recreation programs. The organization provides professional development, educational resources, networking opportunities, and a community platform to support career growth and best practices in the field of collegiate recreation.
| Brand Name | NIRSA |
|---|---|
| Domain | nirsa.net |
| Industry | Education, Sports & Fitness |
| Founded | 1950 |
| Headquarters | Corvallis |
| Main Competitors | NASPA - Student Affairs Administrators in Higher Education (87/100), ACUI - Association of College Unions International (81/100), NRPA - National Recreation and Park Association (82/100), NATA - National Athletic Trainers' Association (85/100) |
Moz Domain Authority 54/100 vs category average 45 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #1,231,007 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
NIRSA appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Learning. Community. Play." (Meta description too short (3 words). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on LinkedIn, Facebook, Instagram, YouTube, X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is NIRSA?", Claude could identify the brand as of October 2026. NIRSA, the National Intramural-Recreational Sports Association, is a membership organization that supports campus recreation professionals in North America, offering resources, education, and standards for intramural sports, fitness, and recreation programs at colleges and univer Best known for setting standards and providing professional development for collegiate campus recreation and intramural sports programs.
When asked "Best brands similar to NIRSA?", Claude would recommend NIRSA as of October 2026. It's the leading and most recognized professional association specifically for collegiate recreational sports, so it would naturally come up in that context.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
NIRSA's main competitors in Education: NASPA - Student Affairs Administrators in Higher Education (87/100), ACUI - Association of College Unions International (81/100), NRPA - National Recreation and Park Association (82/100), NATA - National Athletic Trainers' Association (85/100).
Sources: Brand Analyzer scan
NIRSA offers professional development programs, in-person events, virtual and on-demand learning resources, and a member community platform for sharing insights and best practices in collegiate recreation.
Sources: NIRSA official site
NIRSA is a professional non-profit organization, founded in 1950 and headquartered in Corvallis, Oregon, dedicated to advancing collegiate recreation. It serves as the leading authority and community hub for professionals working in campus recreation programs at colleges and universities.
Sources: NIRSA official site
NIRSA has limited AI-search visibility, scoring 46/100 on Brand Analyzer's AI visibility composite (visibility 41, trust 46, recommendation 56). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: NIRSA official site
NIRSA was founded in 1950. NIRSA operates in the Education category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
NIRSA is headquartered in Corvallis. NIRSA operates in the Education category.
Sources: Wikidata
NIRSA leads and supports the advancement of collegiate recreation by offering professional development opportunities, educational resources, and a community for sharing insights and best practices. It provides in-person events, virtual and on-demand learning experiences, and networking opportunities for its members.
Sources: NIRSA official site
NIRSA scores 56/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: NIRSA official site
NIRSA is used by collegiate recreation professionals, administrators, and students involved in campus recreation programs at colleges and universities.
Sources: NIRSA official site
NIRSA can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: NIRSA official site
NIRSA is known for being the premier professional organization dedicated to collegiate recreation, offering specialized education, networking, and resources that support career growth for professionals in the field.
Sources: NIRSA official site
NIRSA scores 46/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
NIRSA has a limited AI-visibility profile at 46/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (56/100) and its weakest is visibility (41/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,231,007 (Tranco) and a Moz Domain Authority of 54/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify NIRSA from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to NIRSA: Nine PBS (79/100), Nihongo Master (79/100), NIRS (79/100), NISL Next (NCEE) (79/100).
A step up - brands to learn from: Zymo Research (81/100), Zutobi (81/100).
Category leader: Canva (97/100).
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