L'équipement pro pour la restauration
Nisbets (nisbets.fr) scores 69 out of 100 on Brand Analyzer, placing it in the Developing tier among E-commerce brands, Food & Beverage brands, Travel & Hospitality brands, in the 22nd percentile of 27369 E-commerce brands.
Nisbets is a multinational food-service equipment company founded in 1983 and headquartered in Avonmouth. It supplies a wide range of equipment for cafés, hotels, restaurants, kitchens and caterers, offering products from major brands through an e-commerce platform. The company targets professionals in the hospitality (CHR) sector, providing quality equipment at competitive prices with free delivery options. Nisbets positions itself as a leading supplier in the hospitality equipment market, known for its broad catalogue and reliability for industry professionals.
| Brand Name | Nisbets |
|---|---|
| Domain | nisbets.fr |
| Industry | E-commerce, Food & Beverage |
| Founded | 1983 |
| Headquarters | Avonmouth |
| Main Competitors | WebstaurantStore (86/100), Metro AG (Metro Professional) (85/100), Bartscher (70/100), Electrolux Professional (80/100), Matériel Horeca, CHR Pro (60/100) |
Ranked #909,507 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Nisbets has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Equipement pour les cafés, hôtels, restaurants, cuisines, traiteurs et professionnels de l’industrie CHR. Toutes les plus grandes marques et la livraison gratuite disponible." (Meta description: 23 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is FR-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare, Angular.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Nisbets?", Claude could identify the brand as of October 2026. Nisbets is a UK-founded supplier of catering equipment and supplies, selling everything from commercial kitchen appliances to tableware, furniture, and cleaning supplies for the hospitality and foodservice industry. Nisbets.fr is its French e-commerce site, part of the company's Best known for Being a major UK-based online and catalogue retailer of catering and commercial kitchen equipment.
When asked "Best brands similar to Nisbets?", Claude would recommend Nisbets as of October 2026. It's a well-established, widely recognized name in catering equipment supply across the UK and Europe, so it would naturally come up for buyers in that space.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Nisbets's main competitors in E-commerce: WebstaurantStore (86/100), Metro AG (Metro Professional) (85/100), Bartscher (70/100), Electrolux Professional (80/100), CHR Pro (60/100).
Sources: Brand Analyzer scan
Nisbets has limited AI-search visibility, scoring 42/100 on Brand Analyzer's AI visibility composite (visibility 68, trust 4, recommendation 40). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Nisbets official site
Nisbets was founded in 1983. Nisbets operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Nisbets is headquartered in Avonmouth. Nisbets operates in the E-commerce category.
Sources: Wikidata
Nisbets offers equipment for the hospitality and catering industry, including products for cafés, hotels, restaurants, kitchens and caterers. Its catalogue includes items from numerous major brands catering to professional food-service needs, with free delivery available on orders.
Sources: Nisbets official site
Nisbets scores 40/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Nisbets official site
Nisbets is a multinational food-service company that supplies equipment for the hospitality and catering industry. Founded in 1983 and headquartered in Avonmouth, it operates as an e-commerce business offering a broad catalogue of professional equipment for cafés, hotels, restaurants, kitchens and caterers, sourced from major brands.
Sources: Nisbets official site
Nisbets provides equipment and supplies for professionals in the hospitality industry, including cafés, hotels, restaurants, kitchens and catering businesses. It sells products from leading brands through its e-commerce platform and offers free delivery, aiming to give hospitality professionals access to quality equipment at competitive prices.
Sources: Nisbets official site
Nisbets can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Nisbets official site
Nisbets is used by professionals in the hospitality and catering industry, including operators of cafés, hotels, restaurants, commercial kitchens and catering businesses who need professional-grade equipment for their operations.
Sources: Nisbets official site
Nisbets is known for being a major supplier of catering and hospitality equipment, offering a large catalogue that includes products from many of the biggest brands in the CHR (café, hotel, restaurant) sector. It is recognized for its broad product range and free delivery service aimed at hospitality professionals.
Sources: Nisbets official site
Nisbets scores 42/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Nisbets has a limited AI-visibility profile at 42/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (68/100) and its weakest is trust (4/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #909,507 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Nisbets from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Nisbets: NIIMBOT (69/100), Nihonto Antiques (69/100), Norauto (69/100), Normal (69/100).
A step up - brands to learn from: Zypp Electric (71/100), Zoologist Perfumes (71/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.