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NLB Banka (nlbkb.rs) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Finance brands, in the 57th percentile of 17849 Finance brands.
NLB Banka is a banking and financial services company operating in Serbia, headquartered in Belgrade and tracing its origins to 1970. It provides retail and corporate banking products, including cash loans, housing loans, and financing for energy-efficient projects, with options to apply online. The bank serves individuals as well as micro, small, medium, and large enterprises, positioning itself as a digitally accessible institution that combines modern online services with the trust associated with traditional banking.
| Brand Name | NLB Banka |
|---|---|
| Domain | nlbkb.rs |
| Industry | Finance |
| Founded | 1970 |
| Headquarters | Belgrade |
| Parent Company / Owner | Government of Serbia |
| Main Competitors | Banca Intesa Srbija (84/100), OTP banka Srbija (86/100), UniCredit Bank Srbija (76/100), Raiffeisen banka Srbija (82/100), Erste Bank Srbija (70/100), AIK banka (74/100) |
Moz Domain Authority 43/100 vs category average 39 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #408,574 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
NLB Banka has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Brzo do gotovine uz keš kredite, ostvarite svoj san o novom domu sa stambenim kreditima i investirajte u zelenu budućnost uz povoljne uslove za energetski efikasne proizvode." (Meta description: 27 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is SR-only, limiting citation in English-language AI answers.
Social footprint: verified profiles on Facebook, YouTube, LinkedIn, Instagram, X (Twitter); no detected presence on GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is NLB Banka?", Claude could identify the brand as of October 2026. NLB Banka (formerly Komercijalna banka) is a commercial bank in Serbia that became part of the Slovenia-based NLB Group after its acquisition, offering retail, corporate, and investment banking services. Best known for Being one of Serbia's major banks, now operating under the NLB Group brand after the Komercijalna banka acquisition and rebrand.
When asked "Best brands similar to NLB Banka?", Claude would recommend NLB Banka as of October 2026. It's a well-established, systemically important bank in Serbia, so it would naturally come up when discussing major banking players in that market.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
NLB Banka's main competitors in Finance: Banca Intesa Srbija (84/100), OTP banka Srbija (86/100), UniCredit Bank Srbija (76/100), Raiffeisen banka Srbija (82/100), Erste Bank Srbija (70/100).
Sources: Brand Analyzer scan
NLB Banka has moderate AI-search visibility, scoring 54/100 on Brand Analyzer's AI visibility composite (visibility 70, trust 29, recommendation 57). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: NLB Banka official site
NLB Banka was founded in 1970. NLB Banka operates in the Finance category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
NLB Banka is headquartered in Belgrade. NLB Banka operates in the Finance category.
Sources: Wikidata
NLB Banka scores 57/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Finance options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: NLB Banka official site
NLB Banka can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: NLB Banka official site
NLB Banka offers cash loans, housing/mortgage loans, and financing for energy-efficient products as part of its green initiative offerings. It provides banking services for individuals seeking personal loans and financial solutions, as well as for micro, small, medium, and large enterprises needing business banking services. Many of these products can be contracted fully online.
Sources: NLB Banka official site
NLB Banka is owned by or part of Government of Serbia. NLB Banka operates in the Finance category.
Sources: Wikidata
NLB Banka is a Serbian banking and financial services company, headquartered in Belgrade, offering retail and corporate banking products. It traces its roots to 1970 and operates as part of the broader financial sector in Serbia, serving both individual customers and businesses of varying sizes.
Sources: NLB Banka official site
NLB Banka provides banking and financial services to individuals and companies in Serbia. Its offerings include cash loans, housing/mortgage loans, and financing for energy-efficient products and green initiatives. The bank emphasizes digital accessibility, allowing many of its credit and banking products to be contracted fully online, while also maintaining traditional banking channels.
Sources: NLB Banka official site
NLB Banka's customer base includes individuals in Serbia seeking loans and banking services, such as cash and housing loans, as well as businesses ranging from micro and small enterprises to medium and large companies that require corporate banking and financing solutions.
Sources: NLB Banka official site
NLB Banka scores 54/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
NLB Banka has a limited AI-visibility profile at 54/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (70/100) and its weakest is trust (29/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #408,574 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify NLB Banka from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to NLB Banka: NJM Insurance Group (77/100), Nimbus (77/100), NordicBet (77/100), Northmarq (77/100).
A step up - brands to learn from: Zurich Italia (81/100), Zurich Insurance Group (81/100).
Category leader: Stripe (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.