Innovating Battery Power Since 1914
NOCO (no.co) scores 83 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Automotive brands, Technology brands, Manufacturing brands, in the 86th percentile of 5961 Automotive brands.
NOCO is a manufacturer of portable power products, including battery chargers, jump starters, and air inflators for cars, boats, motorcycles, and other vehicles. Known for product lines such as Boost, Genius, XGrid, and Air, the company positions itself as a provider of reliable, innovative power solutions for vehicle owners and outdoor enthusiasts. According to available facts, NOCO was founded in 2011 and is headquartered in London, operating within the automotive, technology, and manufacturing sectors.
| Brand Name | NOCO |
|---|---|
| Domain | no.co |
| Industry | Automotive, Technology |
| Founded | 2011 |
| Headquarters | London |
| Main Competitors | CTEK (86/100), Schumacher Electric (78/100), Clore Automotive (Jump-N-Carry), Battery Tender (Deltran) (81/100), Black+Decker (85/100), Anker (84/100), DeWalt (93/100) |
Moz Domain Authority 49/100 vs category average 39 / leader 93 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #264,434 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
NOCO appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "NOCO makes portable jump starters, battery chargers, and power products for cars, boats, motorcycles, and more. Shop Boost, Genius, XGrid, and Air." (Meta description: 22 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Next.js, Cloudflare.
Social footprint: verified profiles on X (Twitter), Facebook, LinkedIn, Instagram, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is NOCO?", Claude could identify the brand as of October 2026. NOCO is a company best known for its Boost series of portable lithium-ion jump starters, as well as battery chargers and maintainers like the Genius series used for cars, boats, and other vehicles. Best known for NOCO Boost portable jump starters and Genius battery chargers.
When asked "Best brands similar to NOCO?", Claude would recommend NOCO as of October 2026. NOCO is one of the most popular and trusted brands for portable jump starters and battery maintainers, so it would naturally come up in that context.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
NOCO's main competitors in Automotive: CTEK (86/100), Schumacher Electric (78/100), Battery Tender (Deltran) (81/100), Black+Decker (85/100), Anker (84/100).
Sources: Brand Analyzer scan
NOCO has limited AI-search visibility, scoring 42/100 on Brand Analyzer's AI visibility composite (visibility 40, trust 29, recommendation 63). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: NOCO official site
NOCO was founded in 2011. NOCO operates in the Automotive category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
NOCO is headquartered in London. NOCO operates in the Automotive category.
Sources: Wikidata
NOCO offers portable jump starters (Boost), battery chargers (Genius), air inflators (Air), and the XGrid product line, along with batteries, designed for cars, boats, motorcycles, and other recreational vehicles.
Sources: NOCO official site
NOCO scores 63/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Automotive options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: NOCO official site
NOCO can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: NOCO official site
NOCO is a company that designs and manufactures portable power products, including battery chargers, jump starters, air inflators, and batteries, intended for use with cars, boats, motorcycles, and other recreational vehicles.
Sources: NOCO official site
NOCO creates and sells portable power devices such as battery chargers, jump starters, and air inflators. Its product lines include Boost (jump starters), Genius (battery chargers), XGrid, and Air, designed to provide power solutions for vehicles like cars, boats, and motorcycles.
Sources: NOCO official site
NOCO's products are used by vehicle owners, boaters, motorcyclists, and outdoor enthusiasts who need portable and reliable power solutions for starting engines, charging batteries, or inflating tires in everyday and recreational settings.
Sources: NOCO official site
NOCO scores 42/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
NOCO has a limited AI-visibility profile at 42/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (63/100) and its weakest is trust (29/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #264,434 (Tranco) and a Moz Domain Authority of 49/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and thin schema.org structured data. In a live check, Claude could already identify NOCO from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to NOCO: Nilight (83/100), myKaarma (83/100), Nolan (83/100), Novuna (83/100).
A step up - brands to learn from: Zipcar (91/100), Yakima (91/100).
Category leader: Electrek (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.