Keeping Families Safe for 70+ Years
North States Industries (northstatesind.com) scores 75 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Other brands, in the 43rd percentile of 28168 E-commerce brands.
North States Industries is a home safety products company offering baby gates, play yards, pet gates, pet yards, and bird feeders. With over 70 years of experience, the company focuses on providing affordable, durable solutions for containment and safety in the home. It targets parents of young children and pet owners who need reliable products to protect family members and animals within residential spaces.
| Brand Name | North States Industries |
|---|---|
| Domain | northstatesind.com |
| Industry | E-commerce, Other |
| Main Competitors | Regalo (74/100), Summer Infant (87/100), Evenflo (91/100), Carlson Pet Products (69/100), Toddleroo by North States (75/100), Cardinal Gates (77/100), Perky-Pet (80/100) |
Moz Domain Authority 39/100 vs category average 40 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #652,581 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "North States: Baby Gates, Play Yards, Pet Gates, Pet Yards & Bird Feeders" (Meta description: 13 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, ClaudeBot, Google-Extended, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on Facebook, Instagram, YouTube, LinkedIn, X (Twitter); no detected presence on GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is North States Industries?", Claude could identify the brand as of October 2026. North States Industries is a consumer products company best known for its baby safety gates and pet gates, sold under names like the Supergate and MyPet brands, along with items like playpens and storage furniture. Best known for Manufacturing baby and pet safety gates, including the popular Supergate line.
When asked "Best brands similar to North States Industries?", Claude would recommend North States Industries as of October 2026. If someone asked for top baby or pet gate brands, North States would naturally come up alongside brands like Regalo and Evenflo since it's a well established name in that category.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
North States Industries's main competitors in E-commerce: Regalo (74/100), Summer Infant (87/100), Evenflo (91/100), Carlson Pet Products (69/100), Toddleroo by North States (75/100).
Sources: Brand Analyzer scan
North States Industries offers baby gates, play yards, pet gates, pet yards, and bird feeders, all designed to provide safety and containment solutions for homes with children and pets.
North States Industries has limited AI-search visibility, scoring 28/100 on Brand Analyzer's AI visibility composite (visibility 5, trust 48, recommendation 46). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
North States Industries scores 46/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
North States Industries is a company that manufactures home safety and containment products, including baby gates, play yards, pet gates, pet yards, and bird feeders. It has over 70 years of experience in the industry.
North States Industries can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
North States Industries products are used by parents of young children seeking to childproof their homes, as well as pet owners looking for containment solutions to keep pets safe and restricted to certain areas.
North States Industries is known for its baby gates, play yards, and pet gates designed to provide affordable and durable safety solutions for families and pet owners.
North States Industries scores 28/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
North States Industries has a weak AI-visibility profile at 28/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (48/100) and its weakest is visibility (5/100). It benefits from a global traffic rank of #652,581 (Tranco), open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 39/100. In a live check, Claude could already identify North States Industries from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to North States Industries: Northland Fishing Tackle (75/100), Northbound Leather (75/100), NotebookSPEC (75/100), Notino (75/100).
A step up - brands to learn from: ZuPreem (81/100), Zulay Kitchen (81/100).
Category leader: DHL (97/100).
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