DOUGLAS Brand Score: 82/100 — Strong Brand tier

Online-Parfümerie für Parfum & Kosmetik

DOUGLAS (douglas.de) earns a Brand Analyzer score of 82 out of 100, placing it in the Strong Brand tier among E-commerce brands, Fashion & Apparel brands. Among 2125 E-commerce brands analyzed, DOUGLAS ranks in the 95th percentile (category average 68, leader 97). The score combines seven dimensions — name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority — into a single objective benchmark. Dimension scores: Name Quality 100/100, Digital Presence 82/100, Visual Identity 94/100, Messaging Clarity 95/100, Trust Foundation 75/100, AI Discoverability 72/100, Brand Authority 68/100.

Score breakdown — 7 dimensions

• Name Quality — 100/100
• Digital Presence — 82/100
• Visual Identity — 94/100
• Messaging Clarity — 95/100
• Trust Foundation — 75/100
• AI Discoverability — 72/100
• Brand Authority — 68/100

AI visibility

DOUGLAS scores 58/100 for AI visibility — how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

Visibility — 45/100

• Wikipedia presence — 18/40
• Wikidata entity — 17/25
• Web popularity (Tranco) — 10/20
• Reddit visibility — 0/15

Trust — 70/100

• Domain Authority — 23/30
• Backlink trust (spam score) — 10/10
• Schema.org structured data — 17/25
• Knowledge graph anchors (sameAs) — 6/15
• llms.txt convention — 10/10
• Reddit sentiment (heuristic) — 4/10

Recommendation likelihood — 68/100

• robots.txt AI bot permissions — 30/30
• Sitemap.xml presence — 10/10
• Help center / Docs hub — 10/15
• FAQ presence — 3/15
• Category-relative authority — 15/20
• Category leader signals — 0/10

Recommendations

• Build a content ecosystem — Add a blog, documentation, or help center to your website. A rich content ecosystem signals brand maturity and authority. (impact: medium, effort: major)

Peer brands: Atom (97/100), Booking.com (97/100), LEGO (97/100), Logitech (97/100), Target (96/100).