Your home for celebrity gossip
Not Skinny But Not Fat (notskinnybutnotfat.com) earns a Brand Analyzer score of 63 out of 100, placing it in the Developing tier among Media & Entertainment brands. Among 4741 Media & Entertainment brands analyzed, Not Skinny But Not Fat ranks in the 16th percentile (category average 76, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 78/100, Digital Presence 85/100, Visual Identity 90/100, Messaging Clarity 100/100, Trust Foundation 49/100, AI Discoverability 77/100, Brand Authority 6/100.
Not Skinny But Not Fat is a media platform created by Amanda Hirsch that focuses on pop culture, celebrity gossip, and reality TV recaps. The brand is defined by Hirsch's personal, self-deprecating humor and candid commentary style, positioning it as a relatable, personality-driven alternative to traditional celebrity news outlets. It targets fans of reality TV and celebrity culture who prefer informal, humor-based content over conventional entertainment journalism.
| Brand Name | Not Skinny But Not Fat |
|---|---|
| Domain | notskinnybutnotfat.com |
| Industry | Media & Entertainment |
| Main Competitors | Perez Hilton, TMZ (94/100), Just Jared, Hollywood Life, PopSugar (96/100), Us Weekly, Deuxmoi, Watch What Crappens |
Moz Domain Authority 28/100 vs category average 52 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Not Skinny But Not Fat, brought to you by Amanda Hirsch, is your home for everything pop culture, celebrity gossip and reality TV recaps. Amanda’s self-deprecat…" (Meta description: 37 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Wix, React.
Social footprint: verified profiles on Instagram, YouTube; no detected presence on X (Twitter), LinkedIn, Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Not Skinny But Not Fat scores 23/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Not Skinny But Not Fat has a weak AI-visibility profile at 23/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (43/100) and its weakest is visibility (0/100). It benefits from open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 28/100. In a live check, Claude could already identify Not Skinny But Not Fat from memory (August 2026) - a sign these signals are paying off.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is Not Skinny But Not Fat?", Claude could identify the brand as of August 2026. Not Skinny But Not Fat is a music-focused media brand built around a widely followed playlist and newsletter, which expanded into a video interview series called 'Small Talk' featuring musicians and celebrities. Best known for Its 'Small Talk' video interview series with musicians and celebrities.
When asked "Best brands similar to Not Skinny But Not Fat?", Claude would recommend Not Skinny But Not Fat as of August 2026. It's a recognizable name in music media and celebrity interview content, so it fits naturally alongside similar entertainment/culture media brands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Not Skinny But Not Fat's main competitors include Perez Hilton, TMZ (94/100), Just Jared, Hollywood Life, PopSugar (96/100). These companies compete in the Media & Entertainment space for similar customers, offering comparable products or services.
Sources: Brand Analyzer scan
Not Skinny But Not Fat and PopSugar are competitors in Media & Entertainment. Brand Analyzer scores Not Skinny But Not Fat at 63/100 and PopSugar at 96/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Brand Analyzer scan
Popular alternatives to Not Skinny But Not Fat include Perez Hilton, TMZ (94/100), Just Jared, Hollywood Life, PopSugar (96/100). Each is an established option in the Media & Entertainment space; the best fit depends on your specific needs, budget, and required features.
Sources: Brand Analyzer scan
Not Skinny But Not Fat has low AI-search visibility, scoring 23/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 43, recommendation 42). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Not Skinny But Not Fat official site
Not Skinny But Not Fat scores 42/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Not Skinny But Not Fat official site
Not Skinny But Not Fat is a pop culture and entertainment media brand created by Amanda Hirsch. It covers celebrity gossip, pop culture news, and reality TV recaps, delivered through Hirsch's personal, humor-driven voice rather than a traditional faceless media outlet format.
Sources: Not Skinny But Not Fat official site
Not Skinny But Not Fat can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Not Skinny But Not Fat official site
Not Skinny But Not Fat offers content covering pop culture news, celebrity gossip, and reality TV recaps, presented through Amanda Hirsch's personal commentary and humor-driven style.
Sources: Not Skinny But Not Fat official site
Not Skinny But Not Fat is known for its host Amanda Hirsch's self-deprecating humor, honesty, and relatable personality when covering celebrity gossip, pop culture topics, and reality TV recaps, distinguishing it from more impersonal or formal entertainment news sources.
Sources: Not Skinny But Not Fat official site
Not Skinny But Not Fat is used by pop culture enthusiasts, reality TV fans, and followers of celebrity gossip who enjoy candid, humorous commentary rather than traditional, formal entertainment journalism.
Sources: Not Skinny But Not Fat official site
Ranked closest to Not Skinny But Not Fat: SHARP (63/100), NaviKos (63/100), originave.com (63/100), PlayWithLearn (63/100).
A step up - brands to learn from: Zhangyue (71/100), Women Entrepreneurs Review (71/100).
Category leader: Complex (97/100).