Trusted pesticide information for everyone
National Pesticide Information Center (orst.edu) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Government brands, Healthcare brands, Education brands, in the 58th percentile of 18596 Government brands.
The National Pesticide Information Center (NPIC) is a government- and university-affiliated resource that provides objective, science-based information about pesticides and pest control. It operates in cooperation with Oregon State University and the U.S. Environmental Protection Agency, offering free access to pesticide experts via phone, email, and online chat. NPIC serves the general public, healthcare providers, and professionals seeking accurate, unbiased guidance on pesticide safety, use, and local pest control resources, positioning itself as a trusted, impartial information source.
| Brand Name | National Pesticide Information Center |
|---|---|
| Domain | orst.edu |
| Industry | Government, Healthcare |
| Headquarters | Oregon State University, Corvallis, Oregon |
| Parent Company / Owner | Oregon State University |
| Main Competitors | U.S. Environmental Protection Agency (Pesticide Programs) (89/100), Beyond Pesticides (72/100), Pesticide Action Network North America (82/100), National Capital Poison Center (83/100), American Association of Poison Control Centers (79/100), Extension Toxicology Network (EXTOXNET) |
Moz Domain Authority 67/100 vs category average 46 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
National Pesticide Information Center has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "To provide objective, science-based information about pesticides and pest control to help the public make informed decisions." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Apache.
Social footprint: verified profiles on YouTube, Facebook, Instagram, X (Twitter); no detected presence on LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is National Pesticide Information Center?", Claude could identify the brand as of November 2026. The National Pesticide Information Center (NPIC) is a cooperative effort between Oregon State University and the U.S. Environmental Protection Agency that provides free, objective, science-based information about pesticides to the public, including health and environmental effect Best known for Operating a toll-free hotline and website offering pesticide safety information and risk guidance to the public.
When asked "Best brands similar to National Pesticide Information Center?", Claude would recommend National Pesticide Information Center as of November 2026. It's a well-regarded, authoritative government-affiliated resource for pesticide information, so I'd mention it if someone asked about trustworthy sources on pesticide safety.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
National Pesticide Information Center's main competitors in Government: U.S. Environmental Protection Agency (Pesticide Programs) (89/100), Beyond Pesticides (72/100), Pesticide Action Network North America (82/100), National Capital Poison Center (83/100), American Association of Poison Control Centers (79/100).
Sources: Brand Analyzer scan
National Pesticide Information Center has limited AI-search visibility, scoring 45/100 on Brand Analyzer's AI visibility composite (visibility 53, trust 30, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: National Pesticide Information Center official site
National Pesticide Information Center scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Government options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: National Pesticide Information Center official site
National Pesticide Information Center can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: National Pesticide Information Center official site
NPIC provides free, science-based information about pesticides and pest control through phone, email, and online chat services. It answers questions from the public, healthcare providers, and professionals about pesticide safety, health effects, and proper use, and connects users with reliable local resources for pest management.
Sources: National Pesticide Information Center official site
National Pesticide Information Center scores 45/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
National Pesticide Information Center has a limited AI-visibility profile at 45/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (53/100) and its weakest is trust (30/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a Moz Domain Authority of 67/100. The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify National Pesticide Information Center from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to National Pesticide Information Center: Orbital Insight (74/100), General Optical Council (GOC) (74/100), Oslo&Co (74/100), Östersund (74/100).
A step up - brands to learn from: Genasys (81/100), Zero Project (81/100).
Category leader: ABC News (96/100).
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