Your trusted poisoning help resource
Poison Control (poison.org) scores 83 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Healthcare brands, Non-profit brands, in the 89th percentile of 20219 Healthcare brands.
Poison Control (poison.org) is a non-profit healthcare service that provides free, expert, and confidential guidance for poisoning emergencies. It offers webPOISONCONTROL, an online tool for immediate assistance, as well as a 24/7 telephone hotline staffed by poison experts. The service is aimed at the general public, including parents and caregivers, who need fast, trustworthy information to respond to or prevent poisoning incidents.
| Brand Name | Poison Control |
|---|---|
| Domain | poison.org |
| Industry | Healthcare, Non-profit |
| Main Competitors | WebMD (90/100), Mayo Clinic (77/100), Healthline (92/100), Teladoc Health (86/100), American Association of Poison Control Centers (79/100) |
Ranked #50,355 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Poison Control has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Use webPOISONCONTROL to get free expert help for a possible poisoning ONLINE from Poison Control, or CALL your poison center. To get help online, click “Get help online” to use web…" (Meta description: 34 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Next.js.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, YouTube, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Poison Control?", Claude could identify the brand as of November 2026. Poison Control, run by the National Capital Poison Center, provides free expert guidance on poisoning emergencies through its website poison.org and the national Poison Help hotline (1-800-222-1222). It helps people identify poisons, assess risk, and get immediate treatment advic Best known for Operating the US national poison help hotline and online tool for emergency poisoning guidance.
When asked "Best brands similar to Poison Control?", Claude would recommend Poison Control as of November 2026. It's the go-to authoritative resource in the US for poisoning emergencies, so it would naturally come up if someone asked about trusted poison control or health emergency services.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Poison Control's main competitors in Healthcare: WebMD (90/100), Mayo Clinic (77/100), Healthline (92/100), Teladoc Health (86/100), American Association of Poison Control Centers (79/100).
Sources: Brand Analyzer scan
Poison Control offers two primary services: webPOISONCONTROL, an online tool that allows users to get expert help for possible poisonings directly through their web browser, and a 24/7 telephone hotline staffed by poison experts. Both services are provided free of charge and offer confidential guidance for poisoning emergencies.
Sources: Poison Control official site
Poison Control (poison.org) is a non-profit healthcare organization that provides free, expert, and confidential guidance for poisoning emergencies. It operates both an online tool called webPOISONCONTROL and a 24/7 phone hotline staffed by trained specialists, giving the public immediate access to trustworthy information about potential poisoning incidents.
Sources: Poison Control official site
Poison Control has limited AI-search visibility, scoring 46/100 on Brand Analyzer's AI visibility composite (visibility 65, trust 4, recommendation 62). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Poison Control official site
Poison Control helps people respond to and prevent poisoning emergencies by offering two main services: an online tool, webPOISONCONTROL, that lets users get guidance directly through their browser, and a 24/7 telephone hotline staffed by experts. Both services are free and designed to give immediate, accurate advice on how to handle suspected poisoning situations.
Sources: Poison Control official site
Poison Control scores 62/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Poison Control official site
Poison Control is known for providing free, expert, and confidential assistance for poisoning emergencies through both an online platform (webPOISONCONTROL) and a 24/7 phone hotline. It serves as a trusted first point of contact for the public when dealing with potential poisoning incidents.
Sources: Poison Control official site
Poison Control can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Poison Control official site
Poison Control is used by the general public, including parents, caregivers, and individuals who need immediate guidance on potential poisoning incidents. Its services are designed to be accessible to anyone facing a possible poisoning emergency, regardless of background.
Sources: Poison Control official site
Poison Control scores 46/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Poison Control has a limited AI-visibility profile at 46/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (65/100) and its weakest is trust (4/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #50,355 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Poison Control from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Poison Control: Place2Be (83/100), PiperWai (83/100), Portescap (83/100), Precisa (83/100).
A step up - brands to learn from: Zoetis (91/100), theSkimm (91/100).
Category leader: Booksy (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.