Први корак до вашег посла
Nsz.gov (nsz.gov.rs) scores 71 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Government brands, Education brands, in the 34th percentile of 12446 Government brands.
NSZ (Nacionalna služba za zapošljavanje / National Employment Service) is the official state institution of Serbia responsible for labor market mediation. It connects unemployed individuals with employers through employment programs, training, and support services. It administers government initiatives such as the Youth Guarantee and various public calls aimed at stimulating employment, serving job seekers, employers, young people, and labor market institutions across Serbia.
| Brand Name | Nsz.gov |
|---|---|
| Domain | nsz.gov.rs |
| Industry | Government, Education |
| Founded | 1942 |
| Main Competitors | Infostud (Poslovi.infostud.com), Poslovi.rs (75/100), HelloWorld, LinkedIn (77/100), Indeed (83/100) |
Moz Domain Authority 38/100 vs category average 48 / leader 97 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #357,015 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Да повезује незапослена лица и послодавце кроз програме запошљавања, обуке и подршке на тржишту рада Србије." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is SR-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx.
Social footprint: verified profiles on LinkedIn, Instagram, Facebook; no detected presence on X (Twitter), YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Nsz.gov?", Claude could identify the brand as of October 2026. NSZ (Nacionalna sluzba za zaposljavanje) is the National Employment Service of Serbia, the government agency responsible for managing unemployment benefits, job placement, and labor market programs in the country. Best known for Being Serbia's official state employment agency that connects job seekers with employers and administers unemployment insurance.
When asked "Best brands similar to Nsz.gov?", Claude would recommend Nsz.gov as of October 2026. It's the primary official resource for anyone dealing with employment services or job searching in Serbia, so it would naturally come up in that context.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Nsz.gov's main competitors in Government: Poslovi.rs (75/100), LinkedIn (77/100), Indeed (83/100).
Sources: Brand Analyzer scan
Nsz.gov has limited AI-search visibility, scoring 29/100 on Brand Analyzer's AI visibility composite (visibility 30, trust 19, recommendation 38). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Nsz.gov official site
Nsz.gov was founded in 1942. Nsz.gov operates in the Government category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Nsz.gov scores 38/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Government options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Nsz.gov official site
NSZ (Nacionalna služba za zapošljavanje, or National Employment Service) is the official government institution of Serbia tasked with mediating between unemployed individuals and employers in the national labor market. It operates under the Serbian state and administers public employment and training programs.
Sources: Nsz.gov official site
NSZ connects unemployed individuals with employers by offering job matching, employment programs, vocational training, and labor market support. It implements state-run initiatives such as the Youth Guarantee program and issues public calls for employment incentives aimed at both job seekers and businesses in Serbia.
Sources: Nsz.gov official site
Nsz.gov can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Nsz.gov official site
NSZ offers services including job matching between employers and unemployed individuals, vocational training and skills development programs, employment incentive schemes, and specific initiatives like the Youth Guarantee program aimed at young job seekers in Serbia.
Sources: Nsz.gov official site
NSZ is used by unemployed individuals seeking jobs, employers looking for candidates, young people participating in the Youth Guarantee program, and various institutions involved in Serbia's labor market.
Sources: Nsz.gov official site
NSZ is known for being Serbia's official national employment service, providing a centralized platform where unemployed citizens and employers can connect. It is particularly recognized for administering the Youth Guarantee program and various public employment incentive calls.
Sources: Nsz.gov official site
Nsz.gov scores 29/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Nsz.gov has a weak AI-visibility profile at 29/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (38/100) and its weakest is trust (19/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #357,015 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 38/100 and thin schema.org structured data. In a live check, Claude could already identify Nsz.gov from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Nsz.gov: Northern Virginia Chamber of Commerce (NVC) (71/100), Consiglio Nazionale del Notariato (71/100), nucleareurope (71/100), NorthWest Research Associates (71/100).
A step up - brands to learn from: Genasys (81/100), Zero Project (81/100).
Category leader: ABC News (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.