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NU'91 (nu91.nl) scores 71 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Healthcare brands, Non-profit brands, in the 26th percentile of 17286 Healthcare brands.
NU'91 is a Dutch organization that functions both as an independent professional association and a labor union specifically for healthcare professionals. It represents the collective and individual interests of workers in healthcare, negotiating collective labor agreements (cao's) and providing legal and practical support to individual members. Based in the Netherlands, it positions itself as the sole independent body combining both union negotiation power and professional representation for healthcare workers.
| Brand Name | NU'91 |
|---|---|
| Domain | nu91.nl |
| Industry | Healthcare, Non-profit |
| Main Competitors | FNV Zorg & Welzijn (77/100), CNV Zorg & Welzijn, FBZ (80/100), V&VN (75/100) |
Moz Domain Authority 38/100 vs category average 40 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #1,892,360 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "NU'91 zet zich zowel collectief als individueel in voor mooi werk in de zorg door op te komen voor de belangen van zorgprofessionals." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:type. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx.
Social footprint: verified profiles on Facebook, LinkedIn, Instagram, X (Twitter), GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is NU'91?", Claude could not identify the brand as of October 2026. I don't recognize NU'91 as a specific healthcare company, likely because it's a small or regional Dutch organization with limited presence in my training data.
When asked "Best brands similar to NU'91?", Claude would not surface NU'91 as of October 2026. I can't recommend a company I don't have verified information about.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
NU'91's main competitors in Healthcare: FNV Zorg & Welzijn (77/100), FBZ (80/100), V&VN (75/100).
Sources: Brand Analyzer scan
NU'91 has limited AI-search visibility, scoring 28/100 on Brand Analyzer's AI visibility composite (visibility 21, trust 22, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: NU'91 official site
NU'91 scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority.
Sources: NU'91 official site
NU'91 offers collective bargaining services, negotiating collective labor agreements (cao's) for healthcare professionals, as well as individual support services including legal and practical assistance to its members on matters related to employment conditions.
Sources: NU'91 official site
NU'91 is an independent Dutch organization that operates as both a professional association and a labor union specifically for healthcare professionals. It is described as the only independent body of its kind combining these two roles in the Netherlands, representing nurses and other healthcare workers in matters of labor conditions and professional interests.
Sources: NU'91 official site
NU'91 advocates for the interests of healthcare professionals both collectively and individually. It negotiates at the collective labor agreement (cao) table on behalf of healthcare workers and provides individual members with legal and practical support regarding employment conditions and workplace issues.
Sources: NU'91 official site
NU'91 can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: NU'91 official site
NU'91 is used by healthcare professionals in the Netherlands who seek collective representation of their interests as well as individual support with employment conditions and legal questions related to their work in healthcare.
Sources: NU'91 official site
NU'91 is known for being the only independent professional organization and labor union in the Netherlands dedicated specifically to healthcare professionals, combining collective bargaining at the cao table with individual legal and practical support for its members.
Sources: NU'91 official site
NU'91 scores 28/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
NU'91 has a weak AI-visibility profile at 28/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (48/100) and its weakest is visibility (21/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,892,360 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 38/100 and thin schema.org structured data. In a live check (October 2026), Claude could not identify NU'91 from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to NU'91: NRG (71/100), NOVENTI (71/100), Nuclieos (71/100), Nupro (71/100).
A step up - brands to learn from: Zymo Research (81/100), Zurich Insurance Group (81/100).
Category leader: Booksy (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.