India
NUTRABAY™ (nutrabay.com) scores 83 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Other brands, in the 88th percentile of 22839 Other brands.
NUTRABAY™ is an Indian e-commerce platform operating at nutrabay.com that sells performance nutrition products, including whey proteins, vitamins, and related supplements. The company states it has served over 10 lakh (1 million) customers and has been delivering supplements for more than 7 years. It offers free and fast shipping across India. The brand positions itself as a source for original, authentic supplement products for consumers seeking nutrition and fitness-related goods.
| Brand Name | NUTRABAY™ |
|---|---|
| Domain | nutrabay.com |
| Industry | Other |
| Main Competitors | HealthKart (65/100), MuscleBlaze (61/100), Amazon India (90/100), 1mg (77/100), Flipkart (89/100), BigMuscles Nutrition (59/100), GNC India |
Moz Domain Authority 31/100 vs category average 38 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #77,285 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Buy Original Whey Proteins, Vitamins & much more. ✔ 10 Lakh+ Happy Customers. ✔ 7 Years+ Delivering Supplements ✔ Free & Fast Shipping all over India." (Meta description: 26 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Next.js, Cloudflare, WordPress.
Social footprint: verified profiles on Instagram, YouTube, Facebook; no detected presence on X (Twitter), LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is NUTRABAY™?", Claude could identify the brand as of September 2026. Nutrabay is an Indian brand and e-commerce platform specializing in sports nutrition and health supplements like whey protein, mass gainers, vitamins, and pre-workouts, offering both its own in-house products and third-party brands. Best known for Being an Indian online marketplace and brand for affordable sports nutrition and supplements like whey protein.
When asked "Best brands similar to NUTRABAY™?", Claude would recommend NUTRABAY™ as of September 2026. It's a well-known and trusted name in the Indian fitness supplement market, especially for budget-conscious buyers looking for authentic products.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
NUTRABAY™'s main competitors in Other: HealthKart (65/100), MuscleBlaze (61/100), Amazon India (90/100), 1mg (77/100), Flipkart (89/100).
Sources: Brand Analyzer scan
NUTRABAY™ has limited AI-search visibility, scoring 36/100 on Brand Analyzer's AI visibility composite (visibility 10, trust 58, recommendation 55). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: NUTRABAY™ official site
NUTRABAY™ scores 55/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Other options. Recommendation depends on crawlability, structured data, and category authority.
Sources: NUTRABAY™ official site
NUTRABAY™ can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: NUTRABAY™ official site
NUTRABAY™ offers whey proteins, vitamins, and other performance nutrition supplements. The company also provides free and fast shipping for these products across India.
Sources: NUTRABAY™ official site
NUTRABAY™ is an online retail platform based in India that sells performance nutrition products such as whey proteins, vitamins, and dietary supplements. It operates through the website nutrabay.com and claims to have served over 10 lakh customers while delivering supplements for more than 7 years.
Sources: NUTRABAY™ official site
NUTRABAY™ sells whey proteins, vitamins, and other performance nutrition supplements online. It provides customers across India with access to these products through its e-commerce platform, along with free and fast shipping.
Sources: NUTRABAY™ official site
NUTRABAY™ scores 36/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
NUTRABAY™ has a weak AI-visibility profile at 36/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (58/100) and its weakest is visibility (10/100). It benefits from a global traffic rank of #77,285 (Tranco), open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 31/100. In a live check, Claude could already identify NUTRABAY™ from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to NUTRABAY™: Nuna (83/100), Numotion (83/100), Nylabone (83/100), O2 (83/100).
A step up - brands to learn from: ZipRecruiter (91/100), Yr (91/100).
Category leader: Accenture (97/100).
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