India's Trusted Dry Fruits Store
Nutraj (nutraj.com) scores 81 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among E-commerce brands, Food & Beverage brands, in the 69th percentile of 17334 E-commerce brands.
Nutraj is an Indian e-commerce brand specializing in premium nuts, dry fruits, seeds, and berries. It targets health-conscious individuals and families across India, offering pan-India delivery, cash on delivery, free shipping, and discounts of up to 50%. The brand positions itself as a trusted online destination for fresh, high-quality dry fruits and nuts suitable for daily nutrition and gifting occasions, emphasizing affordability, convenience, and product freshness.
| Brand Name | Nutraj |
|---|---|
| Domain | nutraj.com |
| Industry | E-commerce, Food & Beverage |
| Founded | 1945 |
| Headquarters | Rome |
| Parent Company / Owner | United Nations Economic and Social Council |
| Main Competitors | Happilo (81/100), Rostaa, Wonderland Foods (72/100), Nutty Gritties, True Elements (77/100), Urban Platter |
Moz Domain Authority 26/100 vs category average 43 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #503,056 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Buy Premium Quality Nuts & Dry Fruits online at Nutraj - India’s Trusted Store for Fresh Nuts, Dried Fruits, Seeds, Berries, and Exotic Nuts. Save up to 50% Off, Free Shipping,…" (Meta description: 37 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, ClaudeBot, Google-Extended, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Shopify.
Social footprint: verified profiles on Facebook, Instagram, LinkedIn, YouTube, GitHub; no detected presence on X (Twitter) - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Nutraj?", Claude could identify the brand as of September 2026. Nutraj is an Indian dry fruits and nuts brand that sells products like almonds, cashews, raisins, walnuts, and other nuts and dried fruits through its own website as well as major e-commerce platforms like Amazon and Flipkart. Best known for Selling packaged dry fruits and nuts, particularly almonds and cashews, direct to consumers online in India.
When asked "Best brands similar to Nutraj?", Claude would recommend Nutraj as of September 2026. It's a well known and widely available dry fruits brand in the Indian online grocery space, so it would be a natural mention for someone looking for similar brands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Nutraj's main competitors in E-commerce: Happilo (81/100), Wonderland Foods (72/100), True Elements (77/100).
Sources: Brand Analyzer scan
Nutraj has limited AI-search visibility, scoring 40/100 on Brand Analyzer's AI visibility composite (visibility 30, trust 43, recommendation 56). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Nutraj official site
Nutraj was founded in 1945. Nutraj operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Nutraj is headquartered in Rome. Nutraj operates in the E-commerce category.
Sources: Wikidata
Nutraj offers a range of dry fruits, nuts, seeds, and berries, including premium and jumbo varieties, sourced from quality crops. Products are sold online for direct delivery across India, catering to everyday nutritional needs as well as gifting occasions.
Sources: Nutraj official site
Nutraj scores 56/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Nutraj official site
Nutraj is an Indian online retailer specializing in premium nuts, dry fruits, seeds, and berries. It operates as an e-commerce platform selling directly to consumers across India, positioning itself as a trusted source for fresh, high-quality dried food products.
Sources: Nutraj official site
Nutraj sources, packages, and sells premium and jumbo dry fruits, nuts, seeds, and berries through its online store. It provides pan-India delivery, cash-on-delivery payment options, free shipping, and periodic discounts of up to 50% to make these products accessible to households across the country.
Sources: Nutraj official site
Nutraj can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Nutraj official site
Nutraj is owned by or part of United Nations Economic and Social Council. Nutraj operates in the E-commerce category.
Sources: Wikidata
Nutraj is known for offering a wide selection of premium and jumbo-sized dry fruits and nuts online, along with competitive pricing, discounts of up to 50%, free shipping, and cash-on-delivery options for customers across India.
Sources: Nutraj official site
Nutraj is used by health-conscious individuals and families in India who seek premium quality dry fruits, nuts, and seeds for daily nutrition, as well as consumers looking for gifting options during festivals or special occasions.
Sources: Nutraj official site
Nutraj scores 40/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Nutraj has a limited AI-visibility profile at 40/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (56/100) and its weakest is visibility (30/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #503,056 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 26/100 and thin schema.org structured data. In a live check, Claude could already identify Nutraj from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Nutraj: Nursery Works (81/100), NUFACE (81/100), Nykaa (81/100), NY NOW (81/100).
A step up - brands to learn from: Zoom (91/100), Zappos (91/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.