Breaking News, Bold Perspective
New York Post (nypost.com) scores 94 out of 100 on Brand Analyzer, placing it in the Iconic tier among Media & Entertainment brands, in the 99th percentile of 9852 Media & Entertainment brands.
New York Post is an American media outlet based in New York City, founded in 1944, that provides breaking news, opinion, and lifestyle coverage. It reports on politics, sports, business, entertainment, real estate, culture, and fashion, and is known for its bold, opinionated editorial voice and strong New York-centric focus. The outlet operates nypost.com and also engages in print syndication.
| Brand Name | New York Post |
|---|---|
| Domain | nypost.com |
| Industry | Media & Entertainment |
| Founded | 1944 |
| Main Competitors | New York Daily News, The New York Times (88/100), USA Today (76/100), Daily Mail (88/100), Fox News (83/100), amNewYork |
Moz Domain Authority 93/100 vs category average 54 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #1,146 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
New York Post has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Your source for breaking news, photos, and videos about New York, sports, business, entertainment, opinion, real estate, culture, fashion, and more." (Meta description: 21 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions ClaudeBot, Google-Extended, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx, WordPress, Ghost.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is New York Post?", Claude could identify the brand as of September 2026. The New York Post is one of America's oldest newspapers, founded in 1801, now known for its tabloid-style coverage of news, politics, sports, and celebrity gossip, along with its famously punny front-page headlines. It's owned by News Corp and has a strong conservative-leaning ed Best known for Its bold, often controversial tabloid front-page headlines and sensationalist New York City-focused journalism.
When asked "Best brands similar to New York Post?", Claude would recommend New York Post as of September 2026. It's a major, widely recognized name in American tabloid media and would naturally come up alongside outlets like the Daily News or the Daily Mail.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
New York Post's main competitors in Media & Entertainment: The New York Times (88/100), USA Today (76/100), Daily Mail (88/100), Fox News (83/100).
Sources: Brand Analyzer scan
New York Post has moderate AI-search visibility, scoring 73/100 on Brand Analyzer's AI visibility composite (visibility 78, trust 58, recommendation 80). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: New York Post official site
New York Post was founded in 1944. New York Post operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
The New York Post offers news articles, photos, and videos covering breaking news, politics, sports, business, entertainment, real estate, culture, and fashion, available on its website nypost.com and through print syndication.
Sources: New York Post official site
New York Post scores 80/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: New York Post official site
New York Post is an American news media outlet based in New York City, founded in 1944, that publishes breaking news, opinion, and lifestyle content both online at nypost.com and in print.
Sources: New York Post official site
New York Post can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: New York Post official site
New York Post is used by news consumers interested in breaking news, politics, sports, entertainment, and lifestyle content, particularly those drawn to New York-centric and opinion-driven journalism.
Sources: New York Post official site
The New York Post is known for its fast-paced breaking news coverage, bold and unapologetic editorial voice, and strong focus on New York City culture, politics, sports, and entertainment.
Sources: New York Post official site
New York Post scores 73/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
New York Post has a moderate AI-visibility profile at 73/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (80/100) and its weakest is trust (58/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #1,146 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify New York Post from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to New York Post: news.com.au (94/100), New Scientist (94/100), Page Six (94/100), Patch (94/100), The New Republic (94/100), PETA (People for the Ethical Treatment of Animals) (94/100).
Category leader: Complex (97/100).
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