Championing NY Hospitality and Tourism
New York State Hospitality & Tourism Association (NYSHTA) (nyshta.org) scores 71 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Travel & Hospitality brands, Non-profit brands, in the 34th percentile of 18309 Travel & Hospitality brands.
NYSHTA is a non-profit trade association representing New York State's hospitality and tourism industry. It advocates for hospitality and tourism businesses, professionals, and organizations operating in New York, providing industry resources, advocacy, and partnerships designed to help members navigate challenges and strengthen the sector. The organization positions itself as the leading voice for this industry within the state, focusing on supporting businesses across the hospitality and tourism landscape.
| Brand Name | New York State Hospitality & Tourism Association (NYSHTA) |
|---|---|
| Domain | nyshta.org |
| Industry | Travel & Hospitality, Non-profit |
| Main Competitors | American Hotel & Lodging Association (82/100), New York State Restaurant Association (79/100), NYC Tourism + Conventions (61/100), US Travel Association (83/100), New York State Business Council (64/100) |
Moz Domain Authority 34/100 vs category average 44 / leader 94 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "As America" (Meta description too short (2 words). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Vue.
Social footprint: verified profiles on Facebook, X (Twitter), Instagram, YouTube, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is New York State Hospitality & Tourism Association (NYSHTA)?", Claude could not identify the brand as of November 2026. I don't genuinely recognize the New York State Hospitality & Tourism Association (NYSHTA) as a specific organization I have verified details on, which may be because it's a smaller trade association or regional group with limited broader web presence.
When asked "Best brands similar to New York State Hospitality & Tourism Association (NYSHTA)?", Claude would not surface New York State Hospitality & Tourism Association (NYSHTA) as of November 2026. Since I can't confirm specific details about this organization, I wouldn't want to recommend it without verified information.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
New York State Hospitality & Tourism Association (NYSHTA)'s main competitors in Travel & Hospitality: American Hotel & Lodging Association (82/100), New York State Restaurant Association (79/100), NYC Tourism + Conventions (61/100), US Travel Association (83/100), New York State Business Council (64/100).
Sources: Brand Analyzer scan
New York State Hospitality & Tourism Association (NYSHTA) has low AI-search visibility, scoring 17/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 19, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: New York State Hospitality & Tourism Association (NYSHTA) official site
New York State Hospitality & Tourism Association (NYSHTA) scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Travel & Hospitality options. Recommendation depends on crawlability, structured data, and category authority.
Sources: New York State Hospitality & Tourism Association (NYSHTA) official site
NYSHTA (New York State Hospitality & Tourism Association) is a non-profit trade association that represents the hospitality and tourism industry within New York State. It serves as an advocacy and resource organization for businesses, professionals, and organizations operating in this sector across the state.
Sources: New York State Hospitality & Tourism Association (NYSHTA) official site
New York State Hospitality & Tourism Association (NYSHTA) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: New York State Hospitality & Tourism Association (NYSHTA) official site
NYSHTA is used by hospitality and tourism businesses, professionals, and organizations operating within New York State, including those seeking industry advocacy, resources, and partnership support relevant to the hospitality and tourism sector.
Sources: New York State Hospitality & Tourism Association (NYSHTA) official site
New York State Hospitality & Tourism Association (NYSHTA) scores 17/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
New York State Hospitality & Tourism Association (NYSHTA) has a weak AI-visibility profile at 17/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (45/100) and its weakest is visibility (0/100). It benefits from open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 34/100. In a live check (November 2026), Claude could not identify New York State Hospitality & Tourism Association (NYSHTA) from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to New York State Hospitality & Tourism Association (NYSHTA): New York State Parks, Recreation & Historic Preservation (71/100), Transport for NSW (71/100), New York Water Taxi (71/100), Oak Alley Plantation Restaurant & Inn (71/100).
A step up - brands to learn from: Zolo (81/100), Zaui (81/100).
Category leader: Cvent (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.