教育を支える出版のパートナー
旺文社 (Obunsha) (obunsha.co.jp) scores 65 out of 100 on Brand Analyzer, placing it in the Developing tier among Education brands, Media & Entertainment brands, in the 11th percentile of 7142 Education brands.
旺文社 (Obunsha) is a Japanese publishing company. It was founded in 1931. It is headquartered in Yokoteramachi. 教育と情報を通じて、学ぶ人々の成長と未来を支援する。.
| Brand Name | 旺文社 (Obunsha) |
|---|---|
| Domain | obunsha.co.jp |
| Industry | Education, Media & Entertainment |
| Founded | 1931 |
| Headquarters | Yokoteramachi |
| Main Competitors | Gakken Holdings (68/100), Benesse Corporation, Z-kai, Kawaijuku Publishing, Sundai Publishing, Kenkyusha |
Moz Domain Authority 49/100 vs category average 50 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #126,817 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "教育・情報をメインとした総合出版と事業の旺文社オフィシャルサイトです。受験教材、資格検定教材を中心に発行。新刊案内、ウェブ・ベースのトレーニングの紹介。" (Meta description too short (1 words). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is JA-only, limiting citation in English-language AI answers.
Detected tech stack: PHP, Apache.
Social footprint: verified profiles on YouTube, X (Twitter), Instagram, GitHub; no detected presence on LinkedIn, Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is 旺文社 (Obunsha)?", Claude could identify the brand as of September 2026. Obunsha is a major Japanese publishing company specializing in educational materials, including textbooks, reference books, dictionaries, and study guides for students preparing for entrance exams. It is also well known for administering the EIKEN Test in Practical English Profic Best known for Publishing exam prep books and reference materials, and administering the EIKEN English proficiency test.
When asked "Best brands similar to 旺文社 (Obunsha)?", Claude would recommend 旺文社 (Obunsha) as of September 2026. It's one of the most established names in Japanese educational publishing and test administration, so it would naturally come up alongside competitors like Gakken or Kadokawa.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
旺文社 (Obunsha) has limited AI-search visibility, scoring 32/100 on Brand Analyzer's AI visibility composite (visibility 28, trust 29, recommendation 41). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: 旺文社 (Obunsha) official site
旺文社 (Obunsha) was founded in 1931. 旺文社 (Obunsha) operates in the Education category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
旺文社 (Obunsha) is headquartered in Yokoteramachi. 旺文社 (Obunsha) operates in the Education category.
Sources: Wikidata
旺文社 (Obunsha) scores 41/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority.
Sources: 旺文社 (Obunsha) official site
旺文社は主に受験生向けの学習参考書、資格・検定試験対策教材を出版している。加えて、AI採点技術を活用したウェブベースの学習トレーニングサービスなど、テクノロジーを取り入れた学習支援ツールも提供している。
Sources: 旺文社 (Obunsha) official site
旺文社(Obunsha)は1931年に設立された日本の出版会社で、教育および情報分野に特化した総合出版社である。学習参考書や資格・検定試験対策教材を主軸として事業を展開している。
Sources: 旺文社 (Obunsha) official site
旺文社は受験生向けの学習参考書や資格・検定試験対策教材の企画・出版を行っている。加えて、長年の教育出版の実績にAI採点技術などの最新テクノロジーを組み合わせ、学習者の実力向上を科学的に支援するサービスも提供している。
Sources: 旺文社 (Obunsha) official site
旺文社 (Obunsha) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: 旺文社 (Obunsha) official site
旺文社の教材やサービスは、小学生から高校生までの受験生、資格・語学試験の受験者、学校などの教育機関、塾・予備校の関係者、そしてその保護者や教育関係者に利用されている。
Sources: 旺文社 (Obunsha) official site
旺文社は受験教材および資格・検定試験対策教材の出版で知られている。小学生から高校生までの受験生向け参考書や、語学・資格試験の受験者向け教材を幅広く手掛けている総合教育出版社として認知されている。
Sources: 旺文社 (Obunsha) official site
旺文社 (Obunsha) scores 32/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
旺文社 (Obunsha) has a weak AI-visibility profile at 32/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (41/100) and its weakest is visibility (28/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #126,817 (Tranco) and a Moz Domain Authority of 49/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify 旺文社 (Obunsha) from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to 旺文社 (Obunsha): Notary Rotary (65/100), Movement Generation (65/100), Old Capital Podcast (65/100), APTA Oncology (65/100).
A step up - brands to learn from: ZenX Academy (71/100), Youth United Foundation (71/100).
Category leader: Canva (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.