A reinvented nostalgia trip
OddFellows Ice Cream Co. (oddfellowsnyc.com) scores 72 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Food & Beverage brands, in the 29th percentile of 7250 Food & Beverage brands.
OddFellows Ice Cream Co. is a craft ice cream brand based in New York City, recognized as one of the best ice cream shops in the country. It offers classic ice cream flavors with inventive, nostalgic twists, targeting dessert enthusiasts and ice cream lovers. The brand has expanded beyond its original shops into franchising, inviting entrepreneurs to open their own OddFellows locations. It emphasizes creativity, nostalgia, and quality in its product offerings.
| Brand Name | OddFellows Ice Cream Co. |
|---|---|
| Domain | oddfellowsnyc.com |
| Industry | Food & Beverage |
| Main Competitors | Van Leeuwen Ice Cream (79/100), Ample Hills Creamery (80/100), Jeni's Splendid Ice Creams (86/100), Morgenstern's Finest Ice Cream (73/100), Salt & Straw (86/100), Big Gay Ice Cream |
Moz Domain Authority 54/100 vs category average 43 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #2,007,768 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Voted the "Best Ice Cream Shop in NYC" and "One of the Country" (Meta description: 13 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Squarespace.
Social footprint: verified profiles on Instagram; no detected presence on Facebook, X (Twitter), LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is OddFellows Ice Cream Co.?", Claude could identify the brand as of October 2026. OddFellows Ice Cream Co. is a craft ice cream brand based in New York City, known for small-batch ice cream made with creative, often unusual flavor combinations served in scoop shops in Brooklyn and Manhattan. Best known for inventive, small-batch ice cream flavors and their artisanal ice cream sandwiches.
When asked "Best brands similar to OddFellows Ice Cream Co.?", Claude would recommend OddFellows Ice Cream Co. as of October 2026. It's a well-regarded NYC craft ice cream brand that often comes up alongside other indie scoop shops known for creative flavors.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
OddFellows Ice Cream Co.'s main competitors in Food & Beverage: Van Leeuwen Ice Cream (79/100), Ample Hills Creamery (80/100), Jeni's Splendid Ice Creams (86/100), Morgenstern's Finest Ice Cream (73/100), Salt & Straw (86/100).
Sources: Brand Analyzer scan
OddFellows Ice Cream Co. has low AI-search visibility, scoring 23/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 43, recommendation 40). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
OddFellows Ice Cream Co. scores 40/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Food & Beverage options. Recommendation depends on crawlability, structured data, and category authority.
OddFellows Ice Cream Co. is a craft ice cream company based in New York City, known for offering classic ice cream flavors reinvented with creative, nostalgic twists. It has been recognized as one of the best ice cream shops in the country and has expanded through franchising to bring its products to a wider, national audience.
OddFellows Ice Cream Co. can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
OddFellows Ice Cream Co. offers ice cream products featuring classic flavors with creative, nostalgic twists. Beyond retail ice cream sales at its shops, the company also offers franchising opportunities for entrepreneurs interested in opening their own OddFellows locations.
OddFellows Ice Cream Co. is known for being voted the 'Best Ice Cream Shop in NYC' and recognized as one of the best ice cream shops in the country. It is particularly known for its creative approach to ice cream, blending familiar, nostalgic flavors with unexpected, inventive twists.
OddFellows Ice Cream Co. is used by ice cream lovers and dessert enthusiasts seeking creative, nostalgic flavor experiences, as well as entrepreneurs interested in franchising a recognized, award-winning ice cream brand.
OddFellows Ice Cream Co. is popular due to its reputation for crafting classic ice cream flavors with inventive, nostalgic twists that appeal to a broad range of dessert lovers. Its recognition as the 'Best Ice Cream Shop in NYC' and one of the top shops in the country has contributed to its popularity and brand visibility.
OddFellows Ice Cream Co. scores 23/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
OddFellows Ice Cream Co. has a weak AI-visibility profile at 23/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (43/100) and its weakest is visibility (0/100). It benefits from a global traffic rank of #2,007,768 (Tranco), a Moz Domain Authority of 54/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify OddFellows Ice Cream Co. from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to OddFellows Ice Cream Co.: Ocean Choice International (72/100), Oaktown Spice Shop (72/100), Omaha Steaks (72/100), Other Half Brewing (72/100).
A step up - brands to learn from: Zuppler (81/100), Zulay Kitchen (81/100).
Category leader: Target (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.