Umweltbildung inmitten des Grunewalds
Ökowerk (oekowerk.de) scores 60 out of 100 on Brand Analyzer, placing it in the Developing tier among Education brands, Non-profit brands, in the 7th percentile of 34326 Education brands.
Ökowerk is a non-profit environmental education institution located at the historic Wasserwerk Teufelssee in Berlin, founded in 1982. It combines nature experience with industrial heritage, offering guided tours, workshops, and events aimed at inspiring environmental protection. The organization serves school classes, learning groups, youth, families, and environmentally interested citizens, positioning itself as a central hub for environmental education in Berlin.
| Brand Name | Ökowerk |
|---|---|
| Domain | oekowerk.de |
| Industry | Education, Non-profit |
| Founded | 1982 |
| Headquarters | Wasserwerk Teufelssee |
| Main Competitors | NABU (80/100), BUND (81/100), Stiftung Naturschutz Berlin, Grüne Liga Berlin, Grüne Schule im Botanischen Garten Berlin |
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Das Ökowerk möchte Menschen durch Umweltbildung und Erlebnisse in der Natur für den Schutz der Umwelt begeistern." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx.
Social footprint: verified profiles on Facebook, Instagram; no detected presence on X (Twitter), LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Ökowerk?", Claude could not identify the brand as of November 2026. I don't genuinely recognize this specific company; 'Ökowerk' may refer to an environmental education center in Germany, but I don't have reliable detailed information about oekowerk.de specifically, likely because it's a niche local or regional organization with limited web prese
When asked "Best brands similar to Ökowerk?", Claude would not surface Ökowerk as of November 2026. I can't confidently recommend it without verified knowledge of its specific offerings, reputation, or how it compares to other education providers in this space.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Ökowerk's main competitors in Education: NABU (80/100), BUND (81/100).
Sources: Brand Analyzer scan
Ökowerk offers guided tours, workshops, and events focused on environmental education and nature experiences. These programs are designed for different target groups, including school classes, learning groups, youth, families, and environmentally interested citizens, and take place at the historic Wasserwerk Teufelssee site in Berlin.
Sources: Ökowerk official site
Ökowerk is a non-profit environmental education institution based in Berlin, founded in 1982 and located at the historic Wasserwerk Teufelssee. It functions as an environmental education center that combines nature and industrial history at a unique site.
Sources: Ökowerk official site
Ökowerk has low AI-search visibility, scoring 15/100 on Brand Analyzer's AI visibility composite (visibility 15, trust 4, recommendation 30). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Ökowerk official site
Ökowerk was founded in 1982. Ökowerk operates in the Education category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Ökowerk is headquartered in Wasserwerk Teufelssee. Ökowerk operates in the Education category.
Sources: Wikidata
Ökowerk provides environmental education through nature experiences, offering guided tours, workshops, and events for various target groups such as school classes, families, and environmentally interested citizens. It aims to inspire people to protect the environment by connecting them with nature at its historic industrial site.
Sources: Ökowerk official site
Ökowerk scores 30/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Ökowerk official site
Ökowerk is known for combining environmental education with industrial heritage at the historic Wasserwerk Teufelssee in Berlin, offering guided tours, workshops, and events that connect nature experiences with environmental protection awareness.
Sources: Ökowerk official site
Ökowerk can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Ökowerk official site
Ökowerk's offerings are used by school classes, learning groups, youth, families, and environmentally interested citizens in Berlin who are interested in nature and environmental education as well as industrial history.
Sources: Ökowerk official site
Ökowerk scores 15/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Ökowerk has a weak AI-visibility profile at 15/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (30/100) and its weakest is trust (4/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check (November 2026), Claude could not identify Ökowerk from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Ökowerk: OEC Games (60/100), LOGINEO NRW (60/100), Ohara.ac (60/100), The Oklahoma Conference of The United Methodist Church (60/100).
A step up - brands to learn from: 作业帮 (Zuoyebang) (71/100), Zentralwohlfahrtsstelle der Juden in Deutschland e.V. (71/100).
Category leader: Canva (97/100).
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