OKRA Brand Score: 80/100 - Brand-Ready tier

Designing meaningful places

OKRA (okra.nl) scores 80 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Real Estate brands, Other brands, in the 74th percentile of 7185 Real Estate brands.

AI Snapshot

OKRA is a landscape architecture and urban design studio that focuses on creating water-resilient, ecologically sound urban environments. The firm combines landscape architecture with urban design expertise to help cities adapt to water challenges while functioning as healthy natural habitats. Its work targets urban planners, municipalities, developers, and architects seeking sustainable landscape solutions. OKRA emphasizes rediscovering landscapes and place-making as core elements of its design philosophy, positioning itself within the real estate and urban design sectors.

Key facts about OKRA
Brand NameOKRA
Domainokra.nl
IndustryReal Estate, Other
Main CompetitorsWest 8 (80/100), MVRDV (79/100), Mecanoo (76/100), Sasaki (82/100), Turenscape, Arcadis (88/100)

Evidence

Moz Domain Authority 36/100 vs category average 38 / leader 93 - limited third-party links, so AI systems rarely encounter mentions of the brand.

OKRA appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.

The homepage meta description reads "Living with Water I Healthy Cities as Natural Habitats | Rediscovering landscapes" (Meta description: 12 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Detected tech stack: WordPress, Ghost.

Social footprint: verified profiles on LinkedIn, Instagram, X (Twitter), Facebook, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Does AI know OKRA?

Live results from asking a general-purpose AI assistant about the brand, checked September 2026.

When asked "What is OKRA?", Claude could not identify the brand as of September 2026. I don't genuinely recognize this specific OKRA (okra.nl) in the real estate space, likely because it's a smaller or regional Dutch company without much presence in my training data.

When asked "Best brands similar to OKRA?", Claude would not surface OKRA as of September 2026. I can't vouch for or recommend a company I don't have verified knowledge of.

People Also Ask About OKRA

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are OKRA's main competitors?

OKRA's main competitors in Real Estate: West 8 (80/100), MVRDV (79/100), Mecanoo (76/100), Sasaki (82/100), Arcadis (88/100).

Sources: Brand Analyzer scan

Does ChatGPT recommend OKRA?

OKRA scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Real Estate options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.

Sources: OKRA official site

How can OKRA improve its AI discoverability?

OKRA can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: OKRA official site

What is OKRA?

OKRA is a landscape architecture and urban design studio that specializes in creating resilient, water-conscious landscapes for cities. It combines ecological innovation with place-making to help urban environments function as healthy natural habitats.

Sources: OKRA official site

What does OKRA do?

OKRA designs landscapes and urban environments that help cities manage water resilience while functioning as healthy natural habitats. It blends landscape architecture and urban design expertise to create meaningful, sustainable places, working on projects that reimagine urban spaces through ecological innovation and place-making.

Sources: OKRA official site

Who uses OKRA?

OKRA's services are used by urban planners, municipalities, developers, and architects who seek innovative and sustainable landscape and urban design solutions for cities.

Sources: OKRA official site

Recommendations

AI visibility

OKRA scores 37/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

OKRA has a weak AI-visibility profile at 37/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (45/100) and its weakest is trust (33/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 36/100 and thin schema.org structured data. In a live check (September 2026), Claude could not identify OKRA from memory, confirming the gaps above.

Visibility - 35/100

Trust - 33/100

Recommendation likelihood - 45/100

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

Peer brands

Ranked closest to OKRA: OKAY.com (80/100), Office Freedom (80/100), Real Brokerage (80/100), Opus CMC (80/100).

A step up - brands to learn from: Zucchetti (81/100), Zucchetti (81/100).

Category leader: Chaos (95/100).

Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.

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