The leading provider of building materials
CRH (oldcastle.com) scores 82 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Manufacturing brands, Real Estate brands, Other brands, in the 87th percentile of 30522 Manufacturing brands.
CRH is a building materials company founded in 1970 and headquartered in Dublin. It employs approximately 80,000 people across 4,000 locations in 28 countries, making it one of the largest providers of building materials globally. CRH supplies essential materials used in construction projects ranging from neighborhood streets to major highways and iconic structures, serving construction companies, infrastructure developers, governments, and builders. Jim Mintern serves as CEO of the company.
| Brand Name | CRH |
|---|---|
| Domain | oldcastle.com |
| Industry | Manufacturing, Real Estate |
| Founded | 1970 |
| Headquarters | Dublin |
| CEO | Jim Mintern |
| Main Competitors | Vulcan Materials Company (82/100), Martin Marietta Materials (82/100), HeidelbergCement (84/100), Holcim (85/100), Cemex (90/100), Saint-Gobain (60/100), Summit Materials (75/100), Eagle Materials (76/100) |
Moz Domain Authority 44/100 vs category average 36 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #626,736 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
CRH has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "CRH is the leading provider of building materials, employing 80,000 people at 4,000 locations in 28 countries." (Meta description: 17 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx, WordPress, Ghost.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, GitHub; no detected presence on LinkedIn, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is CRH?", Claude could identify the brand as of November 2026. CRH is a large international building materials company, and Oldcastle is the name under which it has historically operated many of its businesses in North America, covering products like cement, aggregates, concrete, and asphalt as well as building products and architectural mat Best known for Being one of the world's largest building materials and construction products companies, especially known in North America through its Oldcastle brands.
When asked "Best brands similar to CRH?", Claude would recommend CRH as of November 2026. CRH/Oldcastle is a major global player in building materials and would naturally come up alongside companies like Vulcan Materials, Martin Marietta, and LafargeHolcim.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
CRH's main competitors in Manufacturing: Vulcan Materials Company (82/100), Martin Marietta Materials (82/100), HeidelbergCement (84/100), Holcim (85/100), Cemex (90/100).
Sources: Brand Analyzer scan
CRH is a company and the leading provider of building materials, founded in 1970 and headquartered in Dublin. It employs around 80,000 people across 4,000 locations in 28 countries, making it one of the largest companies in its sector worldwide.
Sources: CRH official site
CRH has moderate AI-search visibility, scoring 53/100 on Brand Analyzer's AI visibility composite (visibility 70, trust 39, recommendation 39). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: CRH official site
CRH was founded in 1970. CRH operates in the Manufacturing category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
CRH is headquartered in Dublin. CRH operates in the Manufacturing category.
Sources: Wikidata
CRH supplies essential building materials used in construction projects, ranging from neighborhood streets to major highways and iconic structures. It serves as a critical partner for construction companies, infrastructure developers, governments, and builders, providing the materials that form the foundations of communities.
Sources: CRH official site
CRH scores 39/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Manufacturing options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: CRH official site
CRH is known for being the world's leading and largest provider of building materials, recognized for its unmatched scale and capability. It operates at 4,000 locations across 28 countries with approximately 80,000 employees, supplying materials for some of the world's most iconic structures.
Sources: CRH official site
CRH can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: CRH official site
CRH offers essential building materials used across construction and infrastructure projects. These materials support projects ranging from neighborhood streets to major highways and iconic structures, serving the needs of construction companies, infrastructure developers, governments, and builders globally.
Sources: CRH official site
CRH's materials are used by construction companies, infrastructure developers, governments, and builders undertaking a wide range of projects, from neighborhood streets to major highways and iconic structures.
Sources: CRH official site
CRH's prominence stems from its unrivaled size, scale, and capability as a building materials provider, operating at 4,000 locations in 28 countries with 80,000 employees. This scale makes it a critical partner for major construction projects, from neighborhood infrastructure to iconic structures worldwide.
Sources: CRH official site
CRH scores 53/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
CRH has a limited AI-visibility profile at 53/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (70/100) and its weakest is recommendation likelihood (39/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #626,736 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify CRH from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to CRH: Okuma America (82/100), OICA (International Organization of Motor Vehicle Manufacturers) (82/100), Olmix (82/100), Olympic (82/100).
A step up - brands to learn from: Zuken (91/100), Zoetis (91/100).
Category leader: DHL (97/100).
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