Sustainably feeding and powering the world
OMEX (omex.com) scores 87 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Energy & Utilities brands, Manufacturing brands, Other brands, in the 97th percentile of 8765 Energy & Utilities brands.
OMEX is a company operating in the agricultural and energy sectors, specializing in liquid fertiliser, crop nutrition, and renewable energy solutions. Founded in 2007 and headquartered in Oslo, it is part of Vinci Energies Norway AS. OMEX's stated mission is to sustainably feed and power a growing population by optimizing food, energy, and water resources, targeting farmers, agricultural businesses, and organizations seeking sustainable solutions.
| Brand Name | OMEX |
|---|---|
| Domain | omex.com |
| Industry | Energy & Utilities, Manufacturing |
| Founded | 2007 |
| Headquarters | Oslo |
| Parent Company / Owner | Vinci Energies Norway AS |
| Main Competitors | Yara International (86/100), ICL Group (81/100), Nutrien (87/100), Haifa Group (77/100), Compo Expert (79/100), K+S Group (75/100) |
Moz Domain Authority 34/100 vs category average 38 / leader 92 - limited third-party links, so AI systems rarely encounter mentions of the brand.
OMEX has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "We're on a mission to sustainably feed and power a growing population. From liquid fertiliser and crop nutrition to renewable energy, find out more." (Meta description: 24 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, Product/Article schema, + Microdata, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx, WordPress, Ghost.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is OMEX?", Claude could not identify the brand as of October 2026. I don't recognize an OMEX specifically operating in the Energy & Utilities space, possibly because it's a smaller or regional company with limited public information, or confused with the UK-based OMEX known for agricultural fertilizers.
When asked "Best brands similar to OMEX?", Claude would not surface OMEX as of October 2026. I can't confidently recommend a company I don't have verified details about in this specific industry.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
OMEX's main competitors in Energy & Utilities: Yara International (86/100), ICL Group (81/100), Nutrien (87/100), Haifa Group (77/100), Compo Expert (79/100).
Sources: Brand Analyzer scan
OMEX has moderate AI-search visibility, scoring 61/100 on Brand Analyzer's AI visibility composite (visibility 63, trust 56, recommendation 65). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: OMEX official site
OMEX was founded in 2007. OMEX operates in the Energy & Utilities category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
OMEX is headquartered in Oslo. OMEX operates in the Energy & Utilities category.
Sources: Wikidata
OMEX scores 65/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Energy & Utilities options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: OMEX official site
OMEX can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: OMEX official site
OMEX is owned by or part of Vinci Energies Norway AS. OMEX operates in the Energy & Utilities category.
Sources: Wikidata
OMEX scores 61/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
OMEX has a moderate AI-visibility profile at 61/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (65/100) and its weakest is trust (56/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: a low Moz Domain Authority of 34/100. In a live check (October 2026), Claude could not identify OMEX from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to OMEX: Octopus Energy (87/100), Nova Scotia Power (87/100), Orcon (87/100), Ørsted (87/100).
A step up - brands to learn from: SUEZ (91/100), SLB (91/100).
Category leader: Electrek (96/100).
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